Hobby Star Marketing Report
This report has been commissioned by James Armstrong of Hobby Star Marketing to critically analyse and evaluate the Fan Expo Canada event. A general overview of the event will be provided as well as the event category it falls under and the implications of this. The event will then be analysed in terms of its social impact, the stakeholders involved and economic implications. This report is limited to the event information available on the internet and in the prescribed text for theory based arguments.
This report aims to advise Hobby Star Marketing on the current and future states of their event and as related to tourism theory, what impact this may have on social and economic factors, as well as impact on event stakeholders as a whole. In …show more content…
2005). In terms of the Fan Expo, the social impacts are expansive and many benefits come to fruition as a result of the event taking place. One in particular is the validation of community groups associated with the event. A positive impact can be seen here through the acknowledgment of local comic book artists, with the talents of the normally ostracised minority being recognised and applauded at an international level. As the community is one of the major event stakeholders, not only are these groups validated but further encouragement of community participation also results due to the overwhelming achievements of specific community …show more content…
With retailers being forced to choose between festivals, the chance for economic gain is lost. Spectators that cannot attend the Fan Expo are left with no alternatives to view and purchase expo items and retailers in general loose out because of reduced exposure. This consequently forces retailers to ascertain which festival would be more financially beneficial to them, hence reducing exposure and possible loss of business opportunities. As stated in Section 3.2 this can generate a negative reputation for Happy Star and the Fan Expo in general and have many negative social and economic impacts.
6.0 ConclusionsThis report has provided an overview of the Fan Expo Canada event and classified into the Hallmark event category. The event was then analysed in terms of its social impact, the stakeholders involved and economic implications. This report has found that Fan Expo appeals to a unique market and draws visitors to the town of Toronto. It has outlined relevant stakeholders and their goals and found that increased integration of local community groups with the planning process of the expo could be beneficial to future success and reduced
This report aims to advise Hobby Star Marketing on the current and future states of their event and as related to tourism theory, what impact this may have on social and economic factors, as well as impact on event stakeholders as a whole. In …show more content…
2005). In terms of the Fan Expo, the social impacts are expansive and many benefits come to fruition as a result of the event taking place. One in particular is the validation of community groups associated with the event. A positive impact can be seen here through the acknowledgment of local comic book artists, with the talents of the normally ostracised minority being recognised and applauded at an international level. As the community is one of the major event stakeholders, not only are these groups validated but further encouragement of community participation also results due to the overwhelming achievements of specific community …show more content…
With retailers being forced to choose between festivals, the chance for economic gain is lost. Spectators that cannot attend the Fan Expo are left with no alternatives to view and purchase expo items and retailers in general loose out because of reduced exposure. This consequently forces retailers to ascertain which festival would be more financially beneficial to them, hence reducing exposure and possible loss of business opportunities. As stated in Section 3.2 this can generate a negative reputation for Happy Star and the Fan Expo in general and have many negative social and economic impacts.
6.0 ConclusionsThis report has provided an overview of the Fan Expo Canada event and classified into the Hallmark event category. The event was then analysed in terms of its social impact, the stakeholders involved and economic implications. This report has found that Fan Expo appeals to a unique market and draws visitors to the town of Toronto. It has outlined relevant stakeholders and their goals and found that increased integration of local community groups with the planning process of the expo could be beneficial to future success and reduced