Holden Marketing Mix
Assessment 2 Marketing mix Review and Recommendations Report
My brand is V6 Holden Commodore
Short review about Holden in Australia;-
The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world.
Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturing operations in the northern Adelaide suburb of Elizabeth and it is represented by more than 300 dealerships nationwide.
Holden's Vehicle Operations produce 45 variants from two architectures, including HSV, from six vehicle body styles for domestic and export customers. For the Australian market, the facility produces the Commodore V6 range of sedans, Sport wagon and Ute together with Caprice and Caprice V long-wheel base luxury vehicles and the Cruz global small sedan and hatch.
In general Holden’s cars are powerful cars, they consumes large amounts of petrol quickly with high performance.
1. An analysis of the brand’s/organisation’s: * Marketplace (Environmental Analysis): There is six interrelated macro-environmental forces PEST D.C. * Political and legal forces * Economic conditions * Social and cultural forces * Technology * Demographics * Competition * Holden political and legal forces are not affected with the provision of information and the purchase of product, Holden have strong promotion campaign which gives Holden a strong image about its cars and the performance of its cars this generate a strong trust and it makes Holden admired by the customers. * Holden commodore (V6) 3.6L economic conditions can be seen by the high quality performance of the car regardless of the consuming of petrol, Holden Commodore cars are supported with the good technology techniques and modern features
My brand is V6 Holden Commodore
Short review about Holden in Australia;-
The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world.
Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturing operations in the northern Adelaide suburb of Elizabeth and it is represented by more than 300 dealerships nationwide.
Holden's Vehicle Operations produce 45 variants from two architectures, including HSV, from six vehicle body styles for domestic and export customers. For the Australian market, the facility produces the Commodore V6 range of sedans, Sport wagon and Ute together with Caprice and Caprice V long-wheel base luxury vehicles and the Cruz global small sedan and hatch.
In general Holden’s cars are powerful cars, they consumes large amounts of petrol quickly with high performance.
1. An analysis of the brand’s/organisation’s: * Marketplace (Environmental Analysis): There is six interrelated macro-environmental forces PEST D.C. * Political and legal forces * Economic conditions * Social and cultural forces * Technology * Demographics * Competition * Holden political and legal forces are not affected with the provision of information and the purchase of product, Holden have strong promotion campaign which gives Holden a strong image about its cars and the performance of its cars this generate a strong trust and it makes Holden admired by the customers. * Holden commodore (V6) 3.6L economic conditions can be seen by the high quality performance of the car regardless of the consuming of petrol, Holden Commodore cars are supported with the good technology techniques and modern features
References: http://www.holden.com.au/ http://www.media.gm.com