Holiday Ambassador Case Study
Holiday Ambassador (HA) Briefing Sheet
Benefits and payout to Holiday Ambassador
(1) On boarding benefit
Once on-board Holiday Ambassadors will receive a Welcome kit with MMT goodies worth INR 8000
On-boarding Kit includes
• -Welcome letter
• -Laptop Bag
• -Makemytrip branded baggage tags
• Discount vouchers worth INR 5000
*Above benefit will be awarded only once during the tenure of a Holiday Ambassador after 1st booking is reported from the unique queries sent.
(2) Business Benefits
Post successful on-Boarding Holiday Ambassadors will earn points on every transaction done from the unique queries sent.
HEAD BASIS POINT AWARDED
Business Conversion Every transaction done from the unique queries sent 1% of Net Selling Price …show more content…
• Holiday Ambassador can opt for cash redemption option only after submitting Pan Card and bank account details to Makemytrip.
• Cash redemption request can be raised once between 1st and 15th every month.
• In case of cash redemption TDS shall be applicable as per the policy
(4) General
• In case of cancellation of a booking, points will be deducted from the accumulated points basis the month of cancellation
• This briefing sheet is valid till 31st March, 2016
• Makemytrip can change the above policy with one month’s …show more content…
To achieve this, a survey was developed and being asked to the friends and family members. Online travel site users to further learn the psychographics involved with booking a business or leisure trip. After analyzing these results, the conclusion was made that travel agencies can improve the current business model by altering the current marketing strategy. This can be accomplished by properly addressing each age with specific advertisements tailored to the characteristics of each generation. Also, a stronger relationship with client can be achieved through the implementation of technology to make the travel planning process more convenient. Finally, the perception of travel agencies must be repositioned in the mind of the consumer to eliminate misconceptions of the available services, prices and fees. Travel agencies have the potential to expand and improve the current business model, therefore increasing business, and enhancing customer
Benefits and payout to Holiday Ambassador
(1) On boarding benefit
Once on-board Holiday Ambassadors will receive a Welcome kit with MMT goodies worth INR 8000
On-boarding Kit includes
• -Welcome letter
• -Laptop Bag
• -Makemytrip branded baggage tags
• Discount vouchers worth INR 5000
*Above benefit will be awarded only once during the tenure of a Holiday Ambassador after 1st booking is reported from the unique queries sent.
(2) Business Benefits
Post successful on-Boarding Holiday Ambassadors will earn points on every transaction done from the unique queries sent.
HEAD BASIS POINT AWARDED
Business Conversion Every transaction done from the unique queries sent 1% of Net Selling Price …show more content…
• Holiday Ambassador can opt for cash redemption option only after submitting Pan Card and bank account details to Makemytrip.
• Cash redemption request can be raised once between 1st and 15th every month.
• In case of cash redemption TDS shall be applicable as per the policy
(4) General
• In case of cancellation of a booking, points will be deducted from the accumulated points basis the month of cancellation
• This briefing sheet is valid till 31st March, 2016
• Makemytrip can change the above policy with one month’s …show more content…
To achieve this, a survey was developed and being asked to the friends and family members. Online travel site users to further learn the psychographics involved with booking a business or leisure trip. After analyzing these results, the conclusion was made that travel agencies can improve the current business model by altering the current marketing strategy. This can be accomplished by properly addressing each age with specific advertisements tailored to the characteristics of each generation. Also, a stronger relationship with client can be achieved through the implementation of technology to make the travel planning process more convenient. Finally, the perception of travel agencies must be repositioned in the mind of the consumer to eliminate misconceptions of the available services, prices and fees. Travel agencies have the potential to expand and improve the current business model, therefore increasing business, and enhancing customer