Hollister Co.: Current Industry and Market Size
Situational Analysis
Current Industry and Market Size
Hollister Co. is a retail company that manufactures apparel and accessories for men and women. The particular style of clothing that this company provides and is known for is “surf”, “beach”; “preppy” fashion style. Hollister’s gender-labeling for their clothing are called “Bettys”, who are for women and “Dudes”, which are for men.
Hollister Co.’s parent company is Abercrombie and Fitch, Abercrombie and Fitch is also known for having a “preppy” style to their fashion. Hollister was founded in 2000 and the first store was located in Easton Town Center in Columbus, Ohio (Hunter, 2007). The company also retails its products through a chain of stores in the United States, Canada, and the United Kingdom.
Hollister and Abercrombie and Fitch are owned by the same person. Abercrombie and Fitch were initially designed for college students, while Hollister was lower priced for high school students (Hunter, 2007). Hollister 's target market is mostly high school and college students. This company targets customers at theses age groups as well as their parents.
The current industry and market size that Hollister Co. falls under is very large. There are many different clothing stores in the same industry as Hollister Co., they are the company’s main competitors. The many different well known clothing stores that fall in the industry and the competitors are the following:
• American Eagle Co.
• Aeropostale Co.
• Forever 21 Co.
• H&M Co.
• GAP Co.
• Old Navy Co.
American Eagle Outfitters is one of the main competitors of Hollister Co. The reason American Eagle Outfitters is on of Hollister Co. biggest threat is because the brand’s style is similar and attracts the similar age group, which is 14-27. Both brands show off their logos on most of their products, this is one thing that usually attracts customers for this particular market group. American Eagle Outfitters prices are not as expensive as Hollister Co.
Current Industry and Market Size
Hollister Co. is a retail company that manufactures apparel and accessories for men and women. The particular style of clothing that this company provides and is known for is “surf”, “beach”; “preppy” fashion style. Hollister’s gender-labeling for their clothing are called “Bettys”, who are for women and “Dudes”, which are for men.
Hollister Co.’s parent company is Abercrombie and Fitch, Abercrombie and Fitch is also known for having a “preppy” style to their fashion. Hollister was founded in 2000 and the first store was located in Easton Town Center in Columbus, Ohio (Hunter, 2007). The company also retails its products through a chain of stores in the United States, Canada, and the United Kingdom.
Hollister and Abercrombie and Fitch are owned by the same person. Abercrombie and Fitch were initially designed for college students, while Hollister was lower priced for high school students (Hunter, 2007). Hollister 's target market is mostly high school and college students. This company targets customers at theses age groups as well as their parents.
The current industry and market size that Hollister Co. falls under is very large. There are many different clothing stores in the same industry as Hollister Co., they are the company’s main competitors. The many different well known clothing stores that fall in the industry and the competitors are the following:
• American Eagle Co.
• Aeropostale Co.
• Forever 21 Co.
• H&M Co.
• GAP Co.
• Old Navy Co.
American Eagle Outfitters is one of the main competitors of Hollister Co. The reason American Eagle Outfitters is on of Hollister Co. biggest threat is because the brand’s style is similar and attracts the similar age group, which is 14-27. Both brands show off their logos on most of their products, this is one thing that usually attracts customers for this particular market group. American Eagle Outfitters prices are not as expensive as Hollister Co.
References: James, K. (2009, June 12). Distribution channels for services. Retrieved from http://www.marketingmo.com/how-to-articles/distribution-strategy/distribution-channels-for-services-big-ideas-big-payoffs/ Hunter, J. (2007, August 07). Hollister co.. Retrieved from http://business.transworld.net/8642/features/how-hollister-co-stole-surf-eight-years-after-abercrombie-fitch-invaded-the-surf-market-what-can-be-done-to-defend-against-them/