(CONTD...)
*HOLLYWOOD SCANDALS AND THE CREATION OF MPPDA
*CECILE B. DEMILLE
*”THE CONTINETAL TOUCH” LUBITSCH AND OTHERS
*IN THE AMERICAN GRAIN
*ERICH VON STROHEIM
HOLLYWOOD SCANDALS AND THE CREATION OF MPPDA
Since the earliest days of the Nickelodeon, moralists and reformers were very much disturbed by the corrupting nature of the movies and their effects upon the American youth. Powerful pressure groups were created to protect the American audiences from the display of morally pernicious materials on screen.
Eg: The film ‘The Birth of A Nation’ which was banned from being viewed in twelve states.
After WWI the content of the American films became increasingly sophisticated and risqué, reflecting the ‘new morality’ of the Jazz era – A compound of materialism, cynicism and sexual license.
SCANDALS OF HOLLYWOOD:
The major scandals of Hollywood during the twenties were as follows 1. Rape and manslaughter trial of Fatty Arbuckle – Arbuckle was charged with a rape and murder of a young starlet named Virginia 2. The unsolved murder of the chief director of Famous Players – William Desmond Taylor (1877-1922) was found murdered in his Beverly Hills apartment .His murder mystery remained unsolved. 3. Death due to drug overdose- American actor Wallace Reid (1891-1923) died of drug overdose. Reid was revealed to be a long-term narcotics addict.
CREATION OF MPPDA
MPPDA – MOTION PICTURE PRODUCTION CODE
Following the example of a major-league baseball scandal which had whitewashed a national bribery scandal by appointing a conservative federal judge to oversee its operations, the frightened Hollywood producers formed a self regulatory trade organization The MPPDA in March 1922 and hired president Warren G. Harding’s postmaster general, Will Hays for $150,000 a year to head it.
MPPDA is basically a set of moral censorship guidelines that grounded the production of the vast majority of the United States Motion