Preview

Hollywood in Uganda

Better Essays
Open Document
Open Document
8343 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hollywood in Uganda
This article was downloaded by: [George L. Openjuru] On: 30 June 2012, At: 09:59 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK

Language and Education
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rlae20

Hollywood in Uganda: local appropriation of trans-national Englishlanguage movies
Stella Achen & George Ladaah Openjuru a a a

Department of Adult and Community Education, College of Education and External Studies, Makerere University, Kampala, Uganda Version of record first published: 25 Jun 2012

To cite this article: Stella Achen & George Ladaah Openjuru (2012): Hollywood in Uganda: local appropriation of trans-national English-language movies, Language and Education, 26:4, 363-376 To link to this article: http://dx.doi.org/10.1080/09500782.2012.691517

PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.

Language and Education Vol. 26, No. 4, July 2012, 363–376

Hollywood in Uganda: local appropriation of trans-national English-language movies
Stella Achen



References: Atkinson, P., and M. Hammersley. 1994. Ethnography and participant observation. In Handbook of qualitative research, ed. N.K. Denzin and Y. S. Lincoln, 248–61. London: Sage. Batat, W., and M. Wohlfeil. 2009. Getting lost “Into the Wild”: Understanding consumers’ movie enjoyment through a narrative transportation approach. Advances in Consumer Research 36: 372–7. Bierschenk, T. 2004. Local appropriation of democracy: An analysis of the municipal election in Parakou, Republic of Benin 2002/3. Mainz: Institute Fur Ethnologie und Afrikastudien, Johannes Gutenberg University. Blommaert, J. 2005. Discourse: A critical introduction. Cambridge: Cambridge University Press. Byrnes, M.R. 1990. Uganda: A country study. Washington, DC: Library of Congress. Duru, E.J. 2010. Glocalization and the future of Africa. Calabar: University of Calabar. Fusco, J., and R. Minkoff. (Directors). 2008. The forbidden kingdom [Motion Picture]. Santa Monica, CA: Casey Silver Productions. Gee, J.P. 1990. Social linguistics and literacies: Ideology in discourses. London: Falmer Press. Guralnik, D.B. 1986. Webster’s new world dictionary of American language. New York: Simon and Schuster. Khondker, H.H. 2004. Glocalization as globalization: Evolution of a sociological concept. Bangladesh e-journal of Sociology 1, no. 2: 1–9. Lagarriga, D. 2007. Vee-jay translators in Uganda. http://www.oozebap.org/text/uganda-vj-eng.htm (accessed August 2011). Livingstone, S. 1998. Relationships between media and audience: Prospects for audience reception studies. In Media ritual and identity: Essays in honor of Elihu Katz, ed. T. Liebes and J. Curran, 237–55. London: Routledge. Lutz, H. 1990. Cultural appropriation as a process of displacing people and history. The Canadian Journal of Native Studies 10, no. 2: 167–82. Majola, K. 2006. Language and education in Uganda: An encounter with the national Indigenous Forum. Language and Education in Africa. http://www.pfi.uio.no/konferanse/LEA2006/assets/docs/ Majola_paper.pdf (accessed April 2009). Marshfield, K., and M. Oosterhout. 2007. Survey of content and audiences of video halls in Uganda 2005–06. http://www.uiff.org/Uganda%20video%20halls%202006_report.pdf (accessed September 2011). Musinguzi, B. 2004. The impact of video hall ‘bibanda’ in Uganda. Kampala: V Bulletin, Jelsoft Enterprises. O’Farrell, C. 2003. Bridging the digital divide: Local appropriation of ICT by rural communities. Rome: Food and Agriculture Organization of the United Nations. 376 S. Achen and G.L. Openjuru Openjuru, G.L. 2008. An ethnographic study of literacy practices in Bweyale and their implication for adult literacy education in Uganda. PhD thesis, University of KwaZulu-Natal. Read, H.E., and N. Stangos. 1994. The Thames and Hudson dictionary of arts and artists (world art). Portland: Thames and Hudson. Seshadri, V. 2008. Understanding glocalisation. http://vasantheshadri.wordpress.com (accessed January 2012). Tager, M. 1997. Identification and interpretation: The Bold and the Beautiful and the urban black viewers in KwaZulu-Natal. Critical Arts 11, nos. 1&2: 95–119. The Open University. 2012. Introduction – Managing local practices in global contexts. OpenLearn. http://openlearn.open.ac.uk/mod/outcontent/view.php?id (accessed January 20, 2012). van Oosterhout, M. n.d. Pearls of entertainment: An introduction to the video hall industry of Uganda. http://www.michielvanoosterhout.com/wp-content/uploads/Pearls-of-entertainment.pdf (accessed May 2012). Varan, D. 1998. Indigenous terrains and the threat of cultural erosion. Critical Arts 12, no. 2: 92–114. Downloaded by [George L. Openjuru] at 09:59 30 June 2012

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Place: The music, art, literature, and cultural practices of Africa have provoked interest and respect throughout the world. The old belief that Africa is somehow childlike in its cultural development has been denounced as people become more familiar with the rich traditions of the continent. The music and literature of the people have found their way into houses and classrooms around the globe. We are beginning to learn through the works of scholars, film makers, and writers that Africans can teach us much more than we can show them.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Stam, Robert and Spence, Louise. “Colonialism, Racism, and Representation.” Film Theory and Criticism. Braudy, Leo and Cohen, Marshall. New York: Oxford, 2009. 751-766.…

    • 2775 Words
    • 12 Pages
    Best Essays
  • Better Essays

    Yeelen Study Guide

    • 2369 Words
    • 10 Pages

    Bibliography: Pallister, J. (1997). Colonial Precolonialism in West African Cinema: Yeelen. Crossings (Binghamton, N.Y.), 1(2), 174-197.…

    • 2369 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.…

    • 9619 Words
    • 39 Pages
    Powerful Essays
  • Good Essays

    Brad Weiss’s ethnographic research on popular culture, hanging out in barbershops and bus stands, seamstress tables and video halls, was carried out in the northern Tanzanian city of Arusha. In “Street Dreams and Hip Hop Barber Shops” Weiss does a great job observing the everyday life of the people in Arusha. He explores how globalization and neoliberalism affect the mindset of a community and shows the reader how gender role, media, and self-fashioning can play a big role in a person life. Weiss’s fieldwork and observation is very accurate and informative for the most part but looses the reader in some of the topics that he presents.…

    • 1180 Words
    • 5 Pages
    Good Essays
  • Good Essays

    War Dance

    • 523 Words
    • 3 Pages

    War Dance is a documentary with a unique perspective on the tragedies that are going on in Uganda, during its seemingly never ending war. The story follows a group of young kids who have dealt with more sorrow in the pubescent life than anyone should endure. These kids tell the story of how their lives were destroyed by the war in meticulous detail, but that’s not the real story of the film. The real purpose of this documentary was to explore how a national dancing event has inspired the children, how it engulfed their little lives and somehow gave it meaning.…

    • 523 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    War Dance By Sean Fine

    • 1287 Words
    • 6 Pages

    This article continues, “The Asymmetric relationship between economic underdevelopment and dominance in the military sector is a decisive antecedent of the current turmoil” Here the article shares the precursor that likely introduced the war in Uganda. The film does not provide insight into the beginning of this war, leaving the audience to unravel it themselves. Only through the research I conducted have I begun to see that Africa is not just a place where bad things happen, but rather where there is a complexity of issues. The film fails to recognize the importance of sharing the roots of the problem in the understanding of the film. It also fails to share how the roots of the problem give motive to the emphasis of dance and music…

    • 1287 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    1988 Education Reform

    • 8322 Words
    • 34 Pages

    This article was downloaded by: [176.249.0.116] On: 04 January 2013, At: 20:02 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK…

    • 8322 Words
    • 34 Pages
    Powerful Essays
  • Good Essays

    school for my village

    • 605 Words
    • 3 Pages

    The author grew up in Nyakagyezi, a village in southwest Uganda. Through hard work, he did well in school and was able to go on to University and ultimately came to the States. After losing a brother, sister, and nephew to AIDS, he felt compelled to do something to help the crisis. Realizing that many families caring for the orphaned children couldn't afford the school fees for these kids, and recognizing the importance of education as a means out of the village poverty, he determined to build a school for the children that would be tuition-free. The book chronicles those efforts - the early struggles leading to success. Mixed in are accounts from his own childhood.…

    • 605 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Xlala Film Analysis

    • 1240 Words
    • 5 Pages

    Hollywood is the most popular form of cinema and filmmaking; it is the first one that comes to mind when people think of cinema today. But, the world is not limited to just the American and Hollywood perspective as other countries make their own films even compete against the familiar style. Transnational films break through both ‘national’ and ‘international’ forms and can be taken on a global and local scale. Though, it does not limit media to one country, but works across many national cultures and economies.…

    • 1240 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Garret, G. (1998). Introduction: African Popular Culture and the Western Scholar. Journal of Popular Culture, 32 (2), 11. Retrieved October 24, 2012 from EBSCOhost www.ebscohost.com…

    • 639 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Ngugi wa Thiongo (1986), ‘The language of African literature in Decolonizing the Mind.London: James Currey.4,8,28. Reprinted in the Academic Learning English Manual, University of Kwa Zulu Natal, Durban (2010) , pp 26-27.…

    • 1382 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Colonial Rule in Uganda

    • 1431 Words
    • 5 Pages

    Wikipedia Organisation. (2006) Colonial Uganda; the Colonial Era; Wikimedia Publishers. Accessed on line on 8-10-2006 athttp://en.wikipedia.org/wiki/Uganda…

    • 1431 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    On the surface, the diverse culture could be seen as a turn off to foreign companies, but HG, with the help of Charles Martin’s life experiences and scholastic knowledge of the region saw an opportunity to grow in Uganda. But at first glance this may prove to be difficult for HG. This was HG’s first pursuit of business in Africa ,so growing pains were almost certainly be felt. Like many African countries, Uganda has a tumultuous history. With the dictatorship of Idi Amin ruling with an iron fist, life in Uganda was difficult (Daniels, Radebaugh, & Sullivan, 2011). A diverse country in terms of religious sects, Christianity is the majority, though there is a large number of Muslims among many other religions (Daniels, Radebaugh, & Sullivan, 2011). In terms of language spoken, English is the official language, however many speak only an indigenous language such as Bantu or Nilotic (Daniels, Radebaugh, & Sullivan, 2011). In addition the history, language, and religion, HG Company had to also take into consideration the tribal normalcy’s as well as business normalcies in Uganda .With the pending displacement of 700 villagers (Daniels, Radebaugh, & Sullivan, 2011), HG was now faced with its first major hurdle that most companies will face when expanding globally. This hurdle is best described in how to best coexist with the cultural norms of a country. Instead of trying to simply impose the will of HG Company, they assembled a package that they felt would best benefit those being displaced.…

    • 1160 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    * The philosophy and values of a foreign company might be against the rituals and the beliefs of the Ugandan people as it was considered pagan and probably a sham.…

    • 710 Words
    • 3 Pages
    Satisfactory Essays

Related Topics