A paper submitted to Webber International University in partial fulfillment of the Bachelor Degree in Business Science Administration
Elizabet Rodriguez
April 2, 2013
Principles of Finance
Financial Statement Analysis
Dr. Jeannette Eberle
Index I Title Page 1 II Table of Contents 2 III Brief Introduction and Organizational Structure 4 IV Brief Discussion of Products, Services and Markets 5 V Summary of Financial Statements 6 VI. Ratio analysis 13 VII Discussion of Stock Valuation Issues 18 VIII Discussion of Capital Structure 20 IX Growth Strategy and Tactics 20 X Risk Exposures 22 XI Analyst Opinions and Professional Assessments 23 XII Current Events 24 XIII Conclusion 25 XIV Bibliography 28
Introduction
Bernie Marcus and Arthur Blank founded Home Depot, in Atlanta, Georgia (1978). With their store, Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store, operated in a large, no-frills warehouse. However, Home Depot now carries over 35,000 products, with national brand names along with Home Depot’s brands as well. At the start, Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide customers through home renovation projects. Since its opening, Home Depot has experienced incredible growth, and today is North America 's second largest retailer, and the largest home improvement retailer. Internationally, Home Depot has expanded into Canada, Mexico, and is beginning to operate stores in China. Home Depot 's competition includes Sears, Ace Hardware and Lowes (the main competitor). All these events, along with new competitions, lead to new investments, market evaluations, and strong decisions that management has had to overcome. In the end, it all comes
Bibliography: Farfan, B. (n.d.). What are the Company Mission Statements of the Largest Home Improvement Options. About.com. Retrieved on March 11, 2013, from http://retailindustry.about.com/od/frontlinemanagement/f/What-Are-Company-Mission-Statements-Largest-Retail-home-improvement-stores-chains.htm Home Depot Paint Lawsuits. (March 29, 2013). Atlanta Business Chronicle. Retrieved on March 30, 2013, from http://www.bizjournals.com/atlanta/news/2013/03/29/home-depot-pays-8m-to-settle.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bizj_atlanta+%28Atlanta+Business+Chronicle%29 Home Depot SWOT Analysis.(n.d). WikiSwot. Retrieved on April 2, 2013, from http://www.wikiswot.com/SWOT/4_/Home_Depot.html Home Depot, DuPont Analysis. (2011). Stock Analysis on Net. Retrieved on April 1, 2013, from http://www.stock-analysis-on.net/NYSE/Company/Home-Depot-Inc/Ratios/DuPont Home Depot. Inc. (2011). Morningstar.com Retrieved on April 1, 2013, from http://financials.morningstar.com/ratios/r.html?t=HD&region=USA&culture=en-us S&P lifts ratings of Home Depot. (November 16, 2011). Yahoo! News. Retrieved on April 1, 2013, from http://news.yahoo.com/p-lifts-ratings-home-depot-outlook-stable-184358131.html Stores, products, and services. (n.d.). Home Depot. Retrieved on April 1, 2013, from https://corporate.homedepot.com/OurCompany/StoreProdServices/Pages/default.aspx SWOT analysis of Home Depot. (n.d.). TheMarketingTeacher.com. Retrieved on April 2, 2013, from,http://www.marketingteacher.com/swot/home-depot-swot.html Home Depot. (n.d.). Investor Relations. Retrieved on March 11, 2013, from http://ir.homedepot.com/phoenix.zhtml?c=63646&p=irol-faq Zacks Equity Research (June 7, 2011). Home Depot’s risk reward balances. Zacks. Retrieved on April 1, 2013, from http://www.zacks.com/stock/news/54642/home-depots-risk-reward-balances