Berry establishes one of these points while he is writing about a team of engineers from Purdue, who foresaw that by 2001, everything would be done by remote. The reality is that this is no longer a projection, it was already happening. Think of the remotes in daily life. There is a remote starter for your car, remote power to turn on and off lights in your home, a remote to open doors, even our cell phones are now a remote for many of these different things. In conclusion to this he asks, “Where does satisfaction come from?” There would be a lot of “efficiency, production, and consumption”, but little satisfaction. He notes that the world of our future is “already established among us, and is growing”.
Berry brings up the example of two advertisements that talk about two different products, yet are actually discussing the same concept. That concept being, making ones life easier so that you can go on to do the things you like to do; and leave the thing you “hate” to someone else. The first advertisement is for a tractor that reads: “ Introducing a sound-guard body… A down to earth space capsule.” It talks about keeping the farmer free of dust, noise, heat, cold, storms, fumes, and keeps the farmer safe. The second advertisement is for a condominium housing development where you don’t do any of the upkeep of the property that you own. The work that you “hate” to do, the mowing, shoveling, painting,