Homo Eroticism for the Campaigns
August | 2012 | chikubang
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http://chikubang.wordpress.com/2012/08/
29
AUG
With the advent of gay rights in the West over the past decade, the media has been more accepting in bringing homosexuality mainstream. In the past, adverts or television shows based solely on male sexuality were literally unheard of. During a period where African Americans were fighting for equal rights and women who demanded just treatment given to their male counterparts from society, the rights for “same-sex marriage” ideology” did not receive attention of similar trajectory. Prior to the provenance of gay culture, males in movies and television shows were projected as mere human beings who deposit semen during coitus while the females enjoy the attention and glory from the lascivious male audiences. However, after years of exasperation and frustration of being denied equal rights and finally liberated in the 21st century, advertising firms began to aware the importance of the emergence of this new market.
Abercrombie and Fitch decided to implement the theme of homo-eroticism for their campaigns.
Instead of having scantily dressed women, men with well-defined rectus abdominis muscles are employed to extend its market to the homosexuals. It definitely turns heads from the general public as such publicity stunt is not common in our parochial society. Imagine men flexing biceps and exhibiting hairy pubes in the 18th century. People either snort and sneer in derision at that anthropoid’s behaviour or they may begin to anathematize them for instilling fears in little girls. However, amidst the negative reactions from the society as usual, the company is able to stand out from its competitors via an unique approach for their marketing strategy.
Heterosexuals kissing passionately in movies is considered passe. The news of Madonna and
Brittany kissing on an award show has been so sensational that every tabloids on this planet Earth began to report it. The reasons
1 of 6
http://chikubang.wordpress.com/2012/08/
29
AUG
With the advent of gay rights in the West over the past decade, the media has been more accepting in bringing homosexuality mainstream. In the past, adverts or television shows based solely on male sexuality were literally unheard of. During a period where African Americans were fighting for equal rights and women who demanded just treatment given to their male counterparts from society, the rights for “same-sex marriage” ideology” did not receive attention of similar trajectory. Prior to the provenance of gay culture, males in movies and television shows were projected as mere human beings who deposit semen during coitus while the females enjoy the attention and glory from the lascivious male audiences. However, after years of exasperation and frustration of being denied equal rights and finally liberated in the 21st century, advertising firms began to aware the importance of the emergence of this new market.
Abercrombie and Fitch decided to implement the theme of homo-eroticism for their campaigns.
Instead of having scantily dressed women, men with well-defined rectus abdominis muscles are employed to extend its market to the homosexuals. It definitely turns heads from the general public as such publicity stunt is not common in our parochial society. Imagine men flexing biceps and exhibiting hairy pubes in the 18th century. People either snort and sneer in derision at that anthropoid’s behaviour or they may begin to anathematize them for instilling fears in little girls. However, amidst the negative reactions from the society as usual, the company is able to stand out from its competitors via an unique approach for their marketing strategy.
Heterosexuals kissing passionately in movies is considered passe. The news of Madonna and
Brittany kissing on an award show has been so sensational that every tabloids on this planet Earth began to report it. The reasons