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Honda City Final Project

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Honda City Final Project
INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE

Marketing plan for Honda
City (2015-16)
Section B – Group 8
9/6/2014

Submitted by:
Krishnan Jeesha
Ankur Meena
Avinash J
Nameeta Anand
Pranit Choure
Shijima Muhammed Shareef
Vivek Saha
Dinesh Balaji K

–
-

FPM/08/08
PGP/18/068
PGP/18/078
PGP/18/088
PGP/18/098
PGP/18/108
PGP/18/118
PGP/18/358

MARKETING PLAN: HONDA CITY 2015-16

2

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................ 3
PROJECT CONTEXT SELECTION ............................................................................................. 4
Car Segmentation in India .......................................................................................................... 4
Company ..................................................................................................................................... 4
All New HONDA CITY ............................................................................................................. 4
SITUATION ANALYSIS .............................................................................................................. 5
Company ..................................................................................................................................... 5
Collaborators ............................................................................................................................... 6
Customers ................................................................................................................................... 6
Competitors ................................................................................................................................. 8
SWOT Analysis ........................................................................................................................ 10
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