Honda Civic
Table Of Contents 1.0 Situation Analysis/Current Marketing Mix ...................................................................2
1.1 Current Product ............................................................................................................2
1.2 Current Pricing .............................................................................................................3
1.3 Current Distribution ......................................................................................................4
1.4 Current Promotion ........................................................................................................5
2.0 Brand Positioning..........................................................................................................6
3.0 Target Market Indentification........................................................................................7
3.1 Geographic Segmentation.............................................................................................7
3.2 Demographic Segmentation..........................................................................................7
3.3 Psychographic Segmentation.........................................................................................8
3.4 Behavioural Segmentation.............................................................................................8
1.0 Situation Analysis
As we know that Honda has become one of the famous car industries on the world so to maintain their position they have to change everyday to fit every consumer's demand. And their biggest challenge that they have to provide one product that will be acceptable with the mass market, and one of that is Honda Civic 1.6.
1.1 Current Product
The new Honda Civic has been designed with distinctive and aerodynamic styling, thats give us the sporty look on this car and every parts have been improved noticeably from the outside like windows, lights and wheels. More than
1.1 Current Product ............................................................................................................2
1.2 Current Pricing .............................................................................................................3
1.3 Current Distribution ......................................................................................................4
1.4 Current Promotion ........................................................................................................5
2.0 Brand Positioning..........................................................................................................6
3.0 Target Market Indentification........................................................................................7
3.1 Geographic Segmentation.............................................................................................7
3.2 Demographic Segmentation..........................................................................................7
3.3 Psychographic Segmentation.........................................................................................8
3.4 Behavioural Segmentation.............................................................................................8
1.0 Situation Analysis
As we know that Honda has become one of the famous car industries on the world so to maintain their position they have to change everyday to fit every consumer's demand. And their biggest challenge that they have to provide one product that will be acceptable with the mass market, and one of that is Honda Civic 1.6.
1.1 Current Product
The new Honda Civic has been designed with distinctive and aerodynamic styling, thats give us the sporty look on this car and every parts have been improved noticeably from the outside like windows, lights and wheels. More than