Honda Motor Co,. Ltd.
The Target Corporation
Adrien Saulais
North Georgia College and State University
History
Target Corporation is one of the biggest companies in the world and is the second largest discount retailer in the United States. The business was founded by George Draper Dayton in the late 19th century. After several years of research of exploring the growing Midwest markets Mr. Dayton decided to purchase land in Minneapolis and open a store called the Dayton Dry Goods Company in 1902. It was identified that Minneapolis offered the strongest opportunities for retailer growth and with the principles that Mr. Dayton incorporated in the business; Target has now become a leader in the retailing world. After increased revenue, traffic flow and growth, the store was renamed Dayton Company to reflect its wide assortments of goods and services in 1911. With an established culture and reputation of giving to society Mr. Dayton created The Dayton Foundation in 1918 with a $1 million donation with a primary purpose of helping the wellbeing of people everywhere in the world. This shaped the culture that many businesses would incorporate in their company’s values. With merchandise shipments coming from New York to Minneapolis the company faced an issue in 1920 when a strike between the freight-handlers prevented merchandise arriving at the store. Mr. Dayton solved the problem by ambitiously using airplanes to transport the items to the store. 400 pounds of merchandise was picked up by two planes and delivered to the Minnesota store on Nicollet Avenue. With this imagination coming to reality, and the planes landing to a large ovation, this solution introduced a new method of transportation across the country. Mr. Dayton passed away in 1938 and the business was handed down to his son George N. Dayton who was named the new President. To emphasis on the company’s culture of giving to society, five percent of profits were
Adrien Saulais
North Georgia College and State University
History
Target Corporation is one of the biggest companies in the world and is the second largest discount retailer in the United States. The business was founded by George Draper Dayton in the late 19th century. After several years of research of exploring the growing Midwest markets Mr. Dayton decided to purchase land in Minneapolis and open a store called the Dayton Dry Goods Company in 1902. It was identified that Minneapolis offered the strongest opportunities for retailer growth and with the principles that Mr. Dayton incorporated in the business; Target has now become a leader in the retailing world. After increased revenue, traffic flow and growth, the store was renamed Dayton Company to reflect its wide assortments of goods and services in 1911. With an established culture and reputation of giving to society Mr. Dayton created The Dayton Foundation in 1918 with a $1 million donation with a primary purpose of helping the wellbeing of people everywhere in the world. This shaped the culture that many businesses would incorporate in their company’s values. With merchandise shipments coming from New York to Minneapolis the company faced an issue in 1920 when a strike between the freight-handlers prevented merchandise arriving at the store. Mr. Dayton solved the problem by ambitiously using airplanes to transport the items to the store. 400 pounds of merchandise was picked up by two planes and delivered to the Minnesota store on Nicollet Avenue. With this imagination coming to reality, and the planes landing to a large ovation, this solution introduced a new method of transportation across the country. Mr. Dayton passed away in 1938 and the business was handed down to his son George N. Dayton who was named the new President. To emphasis on the company’s culture of giving to society, five percent of profits were
Citations: and References Target. (2012). Retrieved from http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697 Marketing mix. (15 A). Retrieved from http://marketingmixx.com/marketing-basics/swot-analysis-marketing-basics/177-target-corporation-swot-analysis.html Aluise, S. (17/1). Investorplace. Retrieved from http://www.investorplace.com/2011/11/wal-mart-target-retail-battle/ Dowling, E., Davydov, A., Melnicoff, M., Querol, S., & Rotsch, M. (2010, December 14). Integrated company analysis target corporation. Retrieved from http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Report.pdf http://investors.target.com. (2011). Retrieved from http://sites.target.com/images/company/annual_report_2010/documents/Target_AnnualReport_2010.pdf Levy, M., & Weitz, B. (2010). Retailing management. (8 ed.). New Nork, NY: McGraw-Hill/Irwin. Webb , R. (2012, April 05). Interview by A Saulais [Personal Interview]. Target corporation. , Dahlonega, GA.