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Hong Kong Disney Case Study

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Hong Kong Disney Case Study
A Case Study of Hong Kong Disneyland

A look into The Walt Disney Company and the trials and tribulations of opening Hong Kong Disneyland

Prepared and researched by:

Amy Essenstein

Brenda Carter

Bill Sherman

Hong Kong Disney Case Study
Situational Analysis of The Walt Disney Company: Bill The Walt Disney Company has come along way from its beginnings as Disney Brothers Movie Studio making Alice comedies and cartoons starring a little mouse named Steamboat Willie. Today Disney is an international business powerhouse operating five successful business units. Those five units are Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Disney Interactive. These operating units accounted for record revenues in fiscal 2013 of forty five billion dollars for TWDC and also had net income of more than six billion dollars. The Media Networks portion of Disney’s business had over twenty billion in revenue for Disney in 2013 with an earning increase of three percent to 6.8 billion. This part of the business is comprised of many different segments including broadcasting, publishing, digital media and radio in separated out into two divisions ESPN INC. and Disney/ABC television group. Disney also has an equity interest in the A&E television networks. Hulu and Fusion which helped with the record revenues.
Disney Parks and Resorts are a worldwide source of revenue for TWDC. This segment accounted for over 14 billion dollars in 2013, which is an increase of five percent over 2012. Operating income at DP&R increased seventeen percent to 2.2 billion dollars. This portion of the business consists of 11 theme parks and 44 resorts throughout the United States, Asia and Europe including Hong Kong Disneyland and Disneyland Paris. Also a part of WDP&R is the Disney cruise line, Disney Vacation Club and Adventures of Disney.
The Walt Disney Company in 2013 had revenues of 6 billion dollars from the Walt Disney Studios division on


References: About.com, 2014 Bloomberg Business Week March 17, 2009 Wikipedia, 2014 Seeking Alpha, February 18, 2008 The Ledger.com February 11, 2007 Wall Street Journal Feb 13, 2013 ahongkongdisneyland.disney.go.com www.thewaltdisneycompany.com
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