Hookah Business Plan
1. Executive Summary 2
2. Industry Overview 2
2.1 Macro Industry Overview 3
2.2 Micro Industry Overview 4
3. Business Overview 5
3.1 Product Offerings 6
3.2 Service Offerings 7
4. Market Research 7
4.1 Customers 7
4.2 Competition 10
5. Marketing Plan 12
5.1 Marketing Strategy 12
5.2 Pricing 12
5.3 Advertising and Promotion 14
6. Management Team 15
6.1 Management Personnel 15
6.2 Compensation 16
7. Potential Risks and Problems 16
8. Operational Plan 17
8.1 Geographical Location/Facilities 17
9. Design and Development Plan 19
9.1 Start-Up costs 19
9.2 Legal, Insurance, and Permit Fees 20
9.3 Operational Procedure 21
9.4 Payroll 21
10. Finances 21
11. Appendix 22 (A) Results of hookah survey 22 (B) Original survey questions 23 (C) Undergrad snapshot 24 (D) Enrolment and demographics 24 (E) Daniel Romage Resume 25 (F) Expenses and rentals 26 (G) Salaries and wages 27 (H) Income Statement Year One 28 (I) Cash Flow Statement Year One 29
2. Industry Overview 2
2.1 Macro Industry Overview 3
2.2 Micro Industry Overview 4
3. Business Overview 5
3.1 Product Offerings 6
3.2 Service Offerings 7
4. Market Research 7
4.1 Customers 7
4.2 Competition 10
5. Marketing Plan 12
5.1 Marketing Strategy 12
5.2 Pricing 12
5.3 Advertising and Promotion 14
6. Management Team 15
6.1 Management Personnel 15
6.2 Compensation 16
7. Potential Risks and Problems 16
8. Operational Plan 17
8.1 Geographical Location/Facilities 17
9. Design and Development Plan 19
9.1 Start-Up costs 19
9.2 Legal, Insurance, and Permit Fees 20
9.3 Operational Procedure 21
9.4 Payroll 21
10. Finances 21
11. Appendix 22 (A) Results of hookah survey 22 (B) Original survey questions 23 (C) Undergrad snapshot 24 (D) Enrolment and demographics 24 (E) Daniel Romage Resume 25 (F) Expenses and rentals 26 (G) Salaries and wages 27 (H) Income Statement Year One 28 (I) Cash Flow Statement Year One 29