hospital marketing
DISSERTATION ON
M EDICAL TOURISM IN INDIA: STRATEGY FOR ITS
DEVELOPMENT
CRISIL Y OUNG THOUGHT LEADER SERIES , 2004
Submitted By
Gowri Shankar Nagarajan,
G-216, IIM-B Hostels,
Indian Institute of Management-Bangalore,
Bannerghatta Road,
Bangalore – 560076
Email: gowris03@iimb.ernet.in
Phone: 91-80-31
Word Count: 2508
(Excluding References, Appendix, Footnotes & Table 1)
INDIAN INSTITUTE OF MANAGEMENT
BANGALORE
CRISIL Young Thought Leader Series, 2004
Gowri Shankar Nagarajan, IIM- B
TABLE OF CONTENTS
EXECUTIVE SUMMARY................................................................................................ 1
1
INTRODUCTION...................................................................................................... 2
2
MEDICAL TOURISM IN INDIA – THE CURRENT SCENARIO ...................... 2
2.1
2.2
THE SERVICE SPECTRUM ................................................................................... 4
2.3
CONSUMER PROFILE........................................................................................... 4
2.4
MARKET PLAYERS............................................................................................... 5
2.5
3
COST COMPETITIVENESS – THE KEY DRIVER.................................................... 3
INDIA IN MEDICAL TOURISM – SWOT ANALYSIS............................................... 6
LESSONS FROM INTERNA
TIONAL SUCCESS STORIES............................ 7
3.1
THE CASE OF CUBA ............................................................................................ 7
3.1.1
Promoting Privatization of HealthCare.................................................. 7
3.1.2
Centralized Marketing through SERVIMED ......................................... 7
3.2
THE CASE OF THAILAND ..................................................................................... 8
3.2.1
Inter-Sectoral Coordination
M EDICAL TOURISM IN INDIA: STRATEGY FOR ITS
DEVELOPMENT
CRISIL Y OUNG THOUGHT LEADER SERIES , 2004
Submitted By
Gowri Shankar Nagarajan,
G-216, IIM-B Hostels,
Indian Institute of Management-Bangalore,
Bannerghatta Road,
Bangalore – 560076
Email: gowris03@iimb.ernet.in
Phone: 91-80-31
Word Count: 2508
(Excluding References, Appendix, Footnotes & Table 1)
INDIAN INSTITUTE OF MANAGEMENT
BANGALORE
CRISIL Young Thought Leader Series, 2004
Gowri Shankar Nagarajan, IIM- B
TABLE OF CONTENTS
EXECUTIVE SUMMARY................................................................................................ 1
1
INTRODUCTION...................................................................................................... 2
2
MEDICAL TOURISM IN INDIA – THE CURRENT SCENARIO ...................... 2
2.1
2.2
THE SERVICE SPECTRUM ................................................................................... 4
2.3
CONSUMER PROFILE........................................................................................... 4
2.4
MARKET PLAYERS............................................................................................... 5
2.5
3
COST COMPETITIVENESS – THE KEY DRIVER.................................................... 3
INDIA IN MEDICAL TOURISM – SWOT ANALYSIS............................................... 6
LESSONS FROM INTERNA
TIONAL SUCCESS STORIES............................ 7
3.1
THE CASE OF CUBA ............................................................................................ 7
3.1.1
Promoting Privatization of HealthCare.................................................. 7
3.1.2
Centralized Marketing through SERVIMED ......................................... 7
3.2
THE CASE OF THAILAND ..................................................................................... 8
3.2.1
Inter-Sectoral Coordination
References: - 14 - CRISIL Young Thought Leader Series, 2004 Publication, 2003 v