Preview

hospitality

Powerful Essays
Open Document
Open Document
2068 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
hospitality
Specifically, this essay critically evaluates the view on the hospitality industry, what kinds of businesses are involved in it and challenges it faces. To do so, it considers the views of different authors which are relative with hospitality industry. There is some data describing the importance of the Hospitality industry in the Scotland and worldwide and there is also some figure show the reputation of hospitality industry in the Scotland and tourist interest toward the Scotland. This essay explores most of the area in the hospitality industry, this is done by firstly discussing the importance of hospitality businesses for the economy and related businesses then considers the following areas weakness, strength, challenges and opportunities in Scotland for hospitality businesses. Moreover this essay describes the involvement of government and private sector to promote tourism industry in locally and worldwide.
Hospitality is defined differently by different authors. According to Oxford dictionary definition, “Hospitality is the friendly and generous reception and entertainment of guests, visitors or strangers.” From this quote mean hospitality helps to fullfil the customers needs with friendly service. In contrast to this difinition, Cassee & Reuland’s(1983) argues that,” hospitality a harmonious mixture of food, beverage, and/or shelter, a physical environment, and the behaviour and attitude of people.” According to Cassee & Reuland’s, hospitality is relative with food & beverage, accommodation and safe environment. A reasonable suggestion that can be made from these definitions is hospitality is the relationship between the guest and the host in which the host offers service and products to their customers. Moreover, Hospitality is not limited in hotels and restaurant but it is includes pubs, takaway food shops, licensed clubs and motorway service areas, events, catering to both private and public sector clients.
The hospitality industry helps to provide



References: The Oxford English Dictionary (1970),p.405 Casse,E.H Creating Jobs in Britain – A Hospitality Economy Proposition (A Report by the British Hospitality Association, November 2010) Ben Carter, 2013 what is the world 's favourite holiday destination People 1st, 2010. Sector Skills Assessment for the hospitality, leisure, travel and tourism sector 2010 Williams, Alistair

You May Also Find These Documents Helpful

  • Powerful Essays

    Hospitality

    • 1022 Words
    • 5 Pages

    Nikko Hotels international is a subsidiary of the Japan Airlines (JAL) Development Company, Ltd. It was created as JAL’s diversification and globalization strategy to strengthen the company’s marketing and financial position. Known for its aggressive global marketing and application of new technology in hotel operations, the company is determined to establish a worldwide network of hotels comparable in number to Hilton, Sheraton, and inter-Continental. It has forty-four properties in its worldwide portfolio by 1997. Relating to the theme of this chapter, this case study focuses on the cultural diversity of Nikko’s management team and the cultural adjustment made by Nikko’s executives when they first entered the U.S lodging market.…

    • 1022 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Highlighting a few ot the many businesses that support the Hospitality Industry in Medway, Kent. .. pages 9 to 10…

    • 7211 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Audit Hotel

    • 1964 Words
    • 8 Pages

    The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the main economic factor affecting this industry. 2009 has been tougher than 2008, ‘although there has been an increase in the number of consumers taking UK breaks in 2009 , it is the cheaper end of the accommodation market that has seen the most benefit from this, eg budget hotels and the likes of Butlins.’ (Mintel 2009) (See Appendix Figure 1). The strongest macro-economic factors affecting hotels are political/legal and economic. Nonetheless environmental, socio-cultural and technological are also regarded.…

    • 1964 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    The hospitality industry is a very lucrative and rewarding career choice. Choosing a career in this field is not for the faint at heart. A career in this industry requires an individual that is ambitious, self-motivated, and has a charismatic personality. However, the hard work comes with many personal and financial rewards. Hospitality covers all careers that can come underneath the lodging, restaurants, event planning, theme parks, transportation, and tourism. However, this paper will go in depth explaining the role of general management, growth of employment, and human resource practices that should be used when hiring within the lodging and food and beverage industries.…

    • 1412 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    The Subway Story

    • 5528 Words
    • 23 Pages

    Pizam, A. 2005. International encyclopedia of hospitality management . s. l.: Butterworth-Heinemann. ISBN 0750659963, 9780750659963…

    • 5528 Words
    • 23 Pages
    Satisfactory Essays
  • Good Essays

    References: Sources: ABI, LFS, Oxford Economics; Economic contribution of UK hospitality industry, Final report, September 2010]…

    • 1161 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Hospitality Training Foundation. 2003. Labour Market Review 2003 for the Travel Services, Tourism Services and Events Industry. London: Hospitality Training Foundation.…

    • 3083 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Hospitality Industry is broad and diverse; organizations within it share some things in common. One is the need for staff members with a variety of knowledge, skills and experience to produce the products and services that are needed or desired by consumers. Each job has specific requirements. Anyone who is capable of meeting those requirements become effective in job performance. These requirements are in the form of various technical and behavioural skills, and hotels around the world are struggling to attract and retain qualified workers as skilful workers are essential to provide good quality services to customers, hotels with higher ranking should provide better services than lower ranking hotels, the classification system is related to the price and also the quality but no matter what star-ranking a hotel is, the customers still expect the very basic quality services from it.…

    • 8858 Words
    • 36 Pages
    Powerful Essays
  • Powerful Essays

    The hospitality is all about to satisfy the customers , welcoming them and make them feel special.The hospitality industry is a very diverse and complex industry and it is always changing . Changes are needed in the industry because the interest of the businesses (hotels, restaurants ,pubs) is to meet the customer`s expectations.Diverse because the hospitality industry includes all those businesses what are providing food, beverages , accommodation . Slowly over the years hospitality industry has became very complex.Often tourisum , travel and the hospitality industry are overlaping each other. Usually people think that hospitality and tourisum industry are the same but these are both a different , individual sector.Hospitality industry mostly includes catering , exibition and conferencing activities whilst tourisum includes sport activities , museum , travel agency activities but as I have mentioned before they are often overlap each other for example hotels often advertising themself in travel agency`s magazines.…

    • 3515 Words
    • 15 Pages
    Powerful Essays
  • Best Essays

    References: Cetron, M. (2006). Hospitality 2010— the Future of Hospitality and Travel. New Jersey: Pearson Prentice Hall…

    • 3715 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Labor Shortage in the Us

    • 844 Words
    • 4 Pages

    Staff turnover produces many ‘costs’, including those associated with recruitment, any enterprise-specific training and the need for new employees to familiarise themselves with their new occupation and/or workplace. These costs are particularly hard hitting for small to medium enterprises, which account for the majority of businesses in the hospitality industry. While low skilled jobs traditionally have had the highest rates of staff turnover, reflecting individuals moving along the career path from lower skilled to higher skilled jobs, in the hospitality industry the change in occupation is often unrelated to the area of work. The industry is often used to provide a casual income for students, who then go on to other careers on completion of their study and for carers in family situations that evolve. The skills and labour…

    • 844 Words
    • 4 Pages
    Good Essays
  • Good Essays

    According to Pizam’s article (1982), the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry, its contribution to employment is not only restricted to the area or country but it also provides those jobs to women, youngsters, unskilled, minorities and the socially disadvantaged who find it very hard to get any jobs (Pizam, 1982). However, the unskilled and semi-skilled workers who are directly employed in the industry are usually considered to be the uneducated, unmotivated, untrained, unskilled, and unproductive employees (British Tourist Authority, 1974).In addition to provide good quality of food and services for tourists, effort should be made to promote any dishes that are unique to the area for tourists to enjoy at least trying the local cuisine. Wider consumption of local cuisine helps to grow national economic since it’s optimally utilizing local produces.…

    • 302 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Hospitality

    • 290 Words
    • 2 Pages

    4. Conduct a competitive analysis for the Niagara Golf Trail. Who are the Niagara Golf Trail’s main competitors inside and outside of the Niagara region?…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    In a study of what hospitality professionals are looking for from their jobs, Walsh and Taylor (2007) suggests that hospitality professionals are taking charge of their own careers, looking for challenging jobs that offer growth opportunities as well as competent leadership and fair compensation. In the same research, it was hypothesized that the presence of 3 job features (essentially features that sought by professionals who are engaged in protean careers) will influence attrition intent at the organisational and industry level.…

    • 4242 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    A clear understanding of hospitality begins with clarifying terms. Both synonyms and antonyms of the word can help explain the meaning of the word. For example, ‘geniality,’ is synonymous to hospitality. According to Dictionary.com, genial means, “warmly and pleasantly cheerful; cordial.” When a person simply exudes pleasant friendliness toward his guest, the guest would naturally feel at home. On the other hand, unfriendliness, the exact opposite of hospitality, puts the guest into an uncomfortable position. The guest would even have to endure some guilty feelings he concocted himself. Hostility, whether unintentional or deliberate, toward the guest would make him feel awkward. Overall, hospitality has many synonyms and antonyms to help define this word.…

    • 650 Words
    • 3 Pages
    Good Essays