A company strategy is the game plan management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully, and achieve the desired performance targets.
It means a company strategy consist of the competitive moves and business approaches that managers are employing to compete successfully improve performance and help to grow the business through three central questions as what is our present situation ? , where do we want to go from there? And how are we going to get there?
The first question helps to the managers to analysis their situation inside of the market , if the resources and capabilities are sufficient strong or weak for competitive. The second question , helps to the managers to have a acknowledge about the future vision of the company what are going to be the new customers’ needs and if the company is available of help to adquire the needs request by the customers. The third question is basically what way is the best for to achive the goal desired for the company , how the company are going to deal with the new opportunities and threats and how is the best form for to compete a good place in the market.
A good competitive strategy in the company means the ability to meet the need of the customer and at what price are going to spend in the goods and services provider for them .
It must take into account that a good camera in the company address is power develop a strategy and implement it in practice characterized by the uncertainty of the environment, the behavior of competitors and the preferences of the customers, because of the complexity of different ways of perceiving the environment and interact with the company and by the organizational conflicts which may arise between those who take decisions and those affected by them.
Creating a good strategy in the company implies the effort by explain ,