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Hospitality Sales & Marketing Project About Running a Sun-Glass Shop

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Hospitality Sales & Marketing Project About Running a Sun-Glass Shop
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Hospitality Sales & Marketing | | | | | Done by: Wong Hong Sui Alexander TayGong Rui QiWang JinHe JieZhu Qin | | |

Company Introduction 1) Name: Sangurasu 2) Logo:

3) Mission: To offer buyers the freedom to design a pair of sunglasses conjured up by the mind of the creative buyer which screams “originality”.
Vision: To blazon the value of creativity, individuality and originality.
Core values:
S – Simplicity
Simple yet elegant
A – Authenticity
Truthfulness of origins, attributions, commitments, sincerity, devotion, and intention
N – Neutrality
Looking everyone equally and having the best perfect sunglass for all
G – Global
Spreading to the world, promoting our name
U – Understanding
Understanding our customers’ needs
R – Recognition
Awarding our return customers with promotions and discounts
A – Adventurous
Trying out every new way the others has never done before
S – Skillful
Perfect craftsmanship
U – Unique
One of the first customized sunglasses

4) Organizational chart
Total staffs count: 22 pax

5) Product or service that will reap the best profits of the company
There are many brands of sunglasses in the world. Examples like Oakley, Ray-Ban, Kaenon Polarized, Maui Jim, Costa Del Mar, Persol, Serengeti, Luxottica, ic! Berlin, Randolph Engineering inc. etc. They come with different design and services. But unlike them, we do it the unique way and the way others have not tried before by using low cost and high revenue. We use online as our primary platform for our sales of sunglasses and “shopping from home’’ concept whereby saving you the trouble of visiting shops at town, queuing the long queues in shopping centers and just by a click away, you are in the trends of the latest fashion.

6) Demographics, psychographics, and behavioralistics
Many people are not aware of the dangers due to ultra-violet exposure. UV radiation is a component of solar energy and, while some

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