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Hot Drinks - Vietnam

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Hot Drinks - Vietnam
Hot Drinks - Vietnam

Euromonitor International : Country Market Insight
March 2011

Hot Drinks

Vietnam

List of Contents and Tables
Executive Summary .....................................................................................................................................................1
Healthy Growth Despite Global Economic Crisis ........................................................................................................1
Hectic Lifestyles Drive Demand for Instant Hot Drinks ...............................................................................................1
Intense Competition in Coffee and Tea .........................................................................................................................1
Small Grocery Retailers Continue To Lead ..................................................................................................................1
Stronger Sales Growth Expected Over the Forecast Period ........................................................................................1
Key Trends and Developments...................................................................................................................................1
Rapid Expansion of Specialist Coffee Shops Bolster Performance ..............................................................................1
Small Independent Grocers Remains the Leading Distribution Channel ....................................................................2
Increased Product Innovation As the Economy Recovers ............................................................................................3
Busy Lifestyles Lead To Increased Demand for Instant Hot Drinks ............................................................................4
Gap To Result in Higher Pricing ...................................................................................................................................4
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