SWOTT
Hot Topic has many strengths including nationwide locations, a large quantity of stores that carry exclusive clothing lines such as Lip Service and Eye Candy, and their user-friendly, interactive website (Hot Topic, 2006). Their primary audience consists of 12 to 22 year-olds and they are known well throughout the Goth/Raver/Punk community (Hot Topic, 2006). Catering to this age group helps Hot Topic with their sales immensely. According to Global Information Inc, 15-24 year old teens were the top consumers for 2005 (Consumer Demo, 2005).
Their reputation as the go-to place for alternative youth culture may come from the line of clothing they offer, but it also stems from their specialized staff and website. Hot Topic works hard at hiring people who can portray the store 's cutting edge image. Because of this effort, the staff is able to offer advice for how to wear or use any item the store carries. Their website is also a source for advice on how to put the whole look together as well as stay abreast of the newest fads in fashion. In addition to clothing, Hot Topic also carries a specialized selection of music, magazines, toys, shoes,
References: ed). McGraw-Hill Companies. Retrieved December 10, 2006 from University of Phoenix database: https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h Global information, inc. (2005). Global information, inc. Retrieved December 10, 2006, from Consumer Demographics 2005-Youth consumers website: http://www.the-infoshop.com/study/ver33951-youth.html Hot topic: Investor relations. (2006). Retrieved December 10, 2006,from http://community.hottopic.com/insideht/investor.asp?LS=0& Hot topic: One of the best companies to work for. (2006, January 9). Hot Topic: About us. Retrieved December 10, 2006, from http://community.hottopic.com/insideht/news060105.asp Origins: The birth of the loudest store in the mall. (2006). Hot topic: About us. Retrieved December, 10 2006, from http://community.hottopic.com/insideht/about_us.asp