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Hotel' Sector Five Forces Analysis

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Hotel' Sector Five Forces Analysis
INDUSTRY PROFILE

Hotels & Motels in Europe
Reference Code: 0201-0520 Publication Date: October 2011

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Europe - Hotels & Motels
© Datamonitor. This profile is a licensed product and is not to be photocopied

0201 - 0520 - 2010 Page 1

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The European hotels & motels industry grew by 3.5% in 2010 to reach a value of $168.4 billion.

Market value forecast
In 2015, the European hotels & motels industry is forecast to have a value of $221.5 billion, an increase of 31.5% since 2010.

Market segmentation I
Leisure is the largest segment of the hotels & motels industry in Europe, accounting for 77.6% of the industry 's total value.

Market segmentation II
France accounts for 21.6% of the European hotels & motels industry value.

Market rivalry
In the European hotels and motels market, the presence of strong international players, coupled with a decline in industry value in 2009, boosted competition despite the recent recovery, as players aim to recuperate losses from international markets.

Europe - Hotels & Motels
© Datamonitor. This profile is a licensed product and is not to be photocopied

0201 - 0520 - 2010 Page 2

CONTENTS

TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II FIVE FORCES ANALYSIS
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