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Hotel Industry
Business 599 – Final Project
Business Plan

“Radhe Palace” Hotel & Suites

Southern States University
Newport Beach Campus
Winter 2012

Kunal S Shah

Professor
Gary W. Lawson, DPA

Non-disclosure and confidentiality agreement

The undersigned _______________ hereby agrees that all financial and other information that he will receive concerning “Radhe” Hotel & Suites is confidential. The information shall remain the property of “Radhe Palace” Hotel & Suites and shall be returned to “Radhe Palace” Hotel & Suites promptly upon request together with all other copies.

Recipient acknowledges that no remedy of law may be adequate to compensate “Radhe” Hotel & Suites for a version of this agreement and recipient hereby agrees that in addition to any legal or other rights may be available in the event of a breach hereunder, “Radhe” Hotel & Suites may seek equitable relief to enforce this agreement in any court of competent jurisdiction.

____________________________ _________________
Signed Date

This document contains confidential information. It is given to you for information purposes only. Its contents shall remain the property of “Radhe Palace” Hotel & Suites and shall be returned to “Radhe” Hotel & Suites when requested. This business plan does not imply an offering of securities.

Table of Contents

1. Executive summary 1. Mission statement 2. Vision statement 3. Objectives 4. Keys to success
2. Company summary 1. Company ownership 2. Start-up summary 3. Legal requirements
3. Products/Services 1. Products/Services
4. Market analysis summary 4.1 Market Description 4.2 Market segmentation 4.3 Target market segment strategy 4.4 Market needs 4.5 Industry analysis
5. Strategy



References: Lipson, C. (2006). Cite right. Chicago, IL: The University of Chicago Press. Amato, C.J. (2008). The world’s easiest guide to using the APA (4th ed.). Corona, CA Alai, David, Diana Kramer, and Richard Montier Peterson, Pamela (1999). Analysis of Financial Statements. New York: Wiley. p. 92. ISBN 1883249597. Butscher, S., Vidal, D., & Dimier, C. (2009). Managing hotels in the downturn: Smart revenue growth through pricing optimization. Journal of Revenue & Pricing Management (2011) Watkins, E. (2010). MARKETING PROS GO TO WAR. Lodging Hospitality, 66(2), 32-34. Retrieved from Business Source Premier Database Robert, H (2011) Business Plans & Financial Statements Template Gallery American Hotel and Lodging Association, 1201 New York Ave. NW., Suite 600, Washington, DC 20005-3931. Retrieved November 3rd, 2011 from http://www.bls.gov/oco/cg/cgs036.htm 2011 SDM, City Information Reviews and advice on hotels, retrieved November 10th, 2011 from www.tripadvisor.com Current and Quick ratio, retrieved November 13th, 2011 from Yahoo Finance Journal Diane, C. (2011) HVS International Journal. Hospitality FF & E Purchasing, Retrieved November 12th, 2011 from http://www.hvs.com/emails/journals/alis/hospitalityff&e.htm Business plan hand book, 2011 U.S. Census Bureau (2011). U.S. Census Bureau State & County Quick facts Hartman, Dennis

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