Preview

Hotels Going Green

Best Essays
Open Document
Open Document
3665 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hotels Going Green
THE BENEFITS OF HOTEL GOING GREEN
Ong Siang Chong
Temasek Polytechnic

Abstract
This study seeks to find out the some of the benefits of hotels going green. Global warming is an uprising worldwide issue that can cause immeasurable destruction to mankind and the Earth. Environmentalists are encouraging corporations and companies to go green and this does not exclude the hotel industry. There is a rising trend of hotels going environmental friendly through the use of several green technologies and adoption of certain green strategies, undoubtedly benefitting these hotels. However, advantages and disadvantages come in a pair. Therefore, this study will reflect an analysis of pros and cons of hotels going green. Knowing that there are numerous factors to be considered in, however for the purpose of this report, only a certain prominent factors will be discussed. Keywords: compact-fluorescent lamps, World Tourism Organisation, Leadership in Energy and Environmental Design

The Benefits Of Hotel Going Green Tourism industry has become one of the most significant industries in contributing to the world economy. It has also acted as one of the main revenue sources for numerous countries around the world (UNWTO 2010). This has undoubtedly proves the importance of tourism industry to the world. However, the large and increasing scale of tourism has caused major negative environmental impacts to the Earth (Theobald, 1998; Bohdanowicz, 2005; Dodds, 2005; Graci, 2008). Immanuel William (2011) claimed that hotel industry is also viewed as one of the most waste-producing industries around the globe. The seriousness of the environmental degradation caused by hoteliers had made several hotel associations to urge hoteliers to go green. Hotel Associations such as International Hotel and Restaurant Association, the American Hotel and Lodging Association had set benchmark for hotels to go green so as to ensure hoteliers practicing eco-tourism (Bohdanowicz, 2005). With


References: Baugh, P. (2010, October 19). Taking “Going Green” to the Bank. Retrieved February 15, 2011, from CallSource Web site: http://www.callsource.com/taking-going-green-to-the-bank/ Chang, N.-J., & Fong, C.-M Doody, H. (2010). WHAT ARE THE BARRIERS TO IMPLEMENTING ENVIRONMENTAL PRACTICES IN THE IRISH HOSPITALITY INDUSTRY? WHAT ARE THE BARRIERS TO IMPLEMENTING ENVIRONMENTAL PRACTICES IN THE IRISH HOSPITALITY INDUSTRY? , 1-16. EcoGreen Hotel . (n.d.). EcoGreenHotel News : Conduct A Hotel Waste Audit To Save Money. Retrieved February 15, 2011, from EcoGreen Hotel Web site: http://www.ecogreenhotel.com/Conduct-A-Hotel-Waste-Audit-To-Save-Money.php EcoGreen Hotel Graci, S., & Dodds, R. (2008). Why Go Green? The Business Case for Environmental Commitment in the Canadian Hotel Industry. Anatolia: An International Journal of Tourism & Hospitality Research, 19(2), 251-270. Howard, H. (2008, May 11). Starwood Is Going Green With a New Hotel Chain. New York Times. p. 2. Impacts of Consumer Environmental Ethics on Consumer Behaviors in Green Hotels. (2008). Journal of Hospitality Marketing & Management, 17(3/4), 284-313. Jackson, L. A. (2010). Journal of Retail & Leisure Property. Toward a framework for the , 211-230. Jin-Soo, L., Li-Tzang, H., Heesup, H., & Yunhi, K. (2010). Understanding how consumers view green hotels: how a hotel 's green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7), 901-914. MSN. (2011, February 2). Dubai ' 's five-star hotels looking ways to save energy - International News – News – MSN India. Retrieved February 15, 2011, from MSN Web site: http://news.in.msn.com/international/article.aspx?cp-documentid=4873298 Nayer, M Patel, A. (2008). Green practices benefit world, bottom line. Hotel & Motel Management, 223(18), 10. Sherman, R. L. (1994, April). 01405.pdf (application/pdf Object). Retrieved February 15, 2011, from P2Pay Organisation Web site: http://www.p2pays.org/ref/02/01405.pdf Society for Human Resource Management Wolff, C. (2005). Environmental Evangelism. Lodging Hospitality, 61(3), 26-32. World Tourism Organisation. (n.d.). World Tourism Organization UNWTO | Committed to Tourism, Travel and the Millennium Development Goals. Retrieved February 15, 2011, from UNTWO: http://unwto.org/en/home Yunhi, K., & Heesup, H
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Week 1 Term Paper
    • 777 Words
    • 3 Pages

    Week 1 Term Paper

    Good Hotel branded as a boutique hotel, one which “provides personalized accommodations and services and facilities”, (Pearce, 2012, p. 10-6) has established itself in the $77-billion market. With demonstrated increased occupancy and revenue from November 2008 through March 2010, Good Hotel has a positive track record to continue its current concept. The downside to this decision is Good Hotel’s position as a green hotel may be perceived to be trendy and trends can change. Customers may no longer be willing to pay a higher price if the Green “wave” changes. To prevent this, Good Hotel must strive for more innovative ways to attract customers. “JdV’s senior vice president of operations and green committee chair, Karlene Holloman, launched the company’s Green Dreams portal, a dedicated page on its Web site where consumers could track the…

    • 777 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Case 25
    • 569 Words
    • 3 Pages

    Case 25

    2. The Good Hotel brand, I feel, did well in its strategy implementation efforts. They went to a strategy designed to inspire “good in us all”. One that was good for the plant and socially conscious with a “lighthearted twist”. Going “green” is definitely part of their strategy to gain a competitive advantage in the green movement and to continue growth. Those that are heavily interested in the green movement feel connected to Good Hotel’s overall plan for the environment.…

    • 569 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Psy 460 Week 4
    • 1179 Words
    • 5 Pages

    Psy 460 Week 4

    References: Goldstein, N., Cialdini, R., Griskevicius, V. (2008). A room with a viewpoint: using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482.…

    • 1179 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    MGT 521 Week 3 Individual Assignment Organizational Planning
    • 813 Words
    • 3 Pages

    MGT 521 Week 3 Individual Assignment Organizational Planning

    Wyndham Worldwide will implement a series of projects dedicated to the ultimate goal of reducing the impact of the hospitality industry on the environment. A main strength for Wyndham is the broad range that the company has across the globe. Taking certain measures to ensure the environment remains generally unaffected by the introduction and maintenance of the resorts is a factor in maintaining the success of the projects. Wyndham will be able to do this based on a series of…

    • 813 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Panera Cares
    • 1164 Words
    • 5 Pages

    Panera Cares

    For a restaurant, there are three reasons to enact environmentally sustainable practices: to save cost, to reduce waste, and to build a greener Brand (to achieve customer approach behavior). In fact, the best performing restaurateurs believe green-minded consumers care enough about a brand’s ecological positioning to factor it into “where to dine” decisions, creating a viable opportunity to gain new business. However, the means to successfully enacting such practices require significant retooling of the organization enterprise wide, and the need for better education to what well-run sustainability practices look like abounds.…

    • 1164 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    ethics case
    • 339 Words
    • 2 Pages

    ethics case

    There are many stakeholders in this case. Michael Pace, Kimpton Hotel's West Cost Director of Operations and Environmental Programs, General Manager of another hotel in San Francisco and the main catalyst for implementing its EarthCare program. Kimpton Hotels, its board of directors, consumers, Tom LaTour, and Mike Dapatie were also directly involved and affected in this case. The benefits of Kimpton's environmental sustainability initiatives were bottom line savings. In addition to that there was the potential to generate new businesses. The costs were high and were really the only major issue with the program. Opportunities for reducing a hotel's environmental impact were plentiful. Things like reducing the laundering of linen to customer discretion saved so much that it spread to luxury hotels everywhere. Despite all this potential, environmental progress in the U.S. hotel industry was limited. Only a few were fully committed to it. Most hotels were not doing anything beyond the small things.…

    • 339 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Should Businesses Go Green
    • 2589 Words
    • 11 Pages

    Should Businesses Go Green

    Recently, environmental issues have converted into a major concern on a global scope leading to economic instabilities; these issues range from preservation and energy use, to deforestation and water shortage. (Videen, 2011) As a result, a phenomenon that has appeared over 20 years, “Green Movement”, has become a center of the discussion. (Fok, 2012) The term “Green” became popular in the context of describing the environmental conscious company, which is concerned primarily with pursuing business practices that would help to ensure long-term sustainability. The concept of sustainable development has been formalized and stabilized over decades; United Nations defined it as “development which meets the needs of the present without compromising the ability of future generation to meet their own needs”. (UN DESA, 1987) Constant social and political attention to these matters encourages firms to sustain awareness about externalities their operating activities have on the environment, and whether their resource management decisions are viable in the long-run. Social permission theory also challenges to prove the moral foundations for business stakeholders. It implies that a business is not autonomous entity. The behavior of the businesses is legitimized by the social norms of their founder-society; thereby, society has ultimate control over the businesses’ moral obligations and responsibilities. (Hussain, 1999) Therefore, the purpose of this paper is to argue that businesses do have a moral responsibility to the society, which, in fact, forces them to go green. Moreover, in today’s rapidly growing economy, businesses are expected to fully understand that the resources available for future generation are greatly affected by their actions.…

    • 2589 Words
    • 11 Pages
    Best Essays
    Read More
  • Best Essays

    Organic Foods Are They Really Better for Us?
    • 2837 Words
    • 12 Pages

    Organic Foods Are They Really Better for Us?

    References: Hammond R., Shepard A. (2010)”The Savoy - a green hotel?” available: http://www.greentraveller.co.uk/blog/savoy-london-green-hotel [accessed 06 Oct 2011]…

    • 2837 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Hospitality Assessment - Persuasive Essay
    • 1259 Words
    • 6 Pages

    Hospitality Assessment - Persuasive Essay

    With these points your hotel can start this fight we are having against global warming. I strongly believe you should agree to help reduce the effects of global warming because for one it will help our future generation but for you and your hotel it will lead to a good reputation for the hotel which will lead to more customers/clients and by conducting what I will say in the next seven points can save you money as well. So right now I want to ask you why not? you must consider an environmental management program, it is a win win situation.…

    • 1259 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Green Hotels
    • 2080 Words
    • 9 Pages

    Green Hotels

    During the early 1990’s there was an increasing concern for the environment. Consumers began looking at companies that were known for hurting the environment and at that time, only those companies were targeted. Today, more consumers have been educated on the relationship between consumption and global warming. As a result, consumers now understand the adverse impact on the environment both directly and in-directly. Thus more industries, including the hospitality industry, are being affected and urged by consumers to change their habits. Consumers are demanding more eco-friendly products in their grocery stores, in the cars they drive, and even at the hotels they stay at on vacation. It has become clear through recent studies that consumers want more for their money and ‘more’ means eco-friendly. My focus for this paper is on the hospitality industry and how they are changing to become more eco-friendly for their consumers, because it is an area that interests me.…

    • 2080 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Green Business
    • 1557 Words
    • 7 Pages

    Green Business

    Either services or goods business will be more aware about green business such as Sun Sui Hotel in Melaka and Barkay’s Sport Attire. Based on interview and questionnaire given to both company, both of this business come from different kind of business but still aware about the green business such as for cloths they choose green products and for hotel they practice recycle for their building. “Long- term benefits will get from the business that anticipated in an environmentally responsible manner”. ( Videen G., 2010).…

    • 1557 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    GR Hotel- Business Report
    • 1956 Words
    • 8 Pages

    GR Hotel- Business Report

    This report provides a comprehensive analysis on the GR Hotels current situation and available alternatives to improve the business efficiency and sustainability.…

    • 1956 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Environmental Challenges Ghana Faces and Suggested Solutions
    • 1411 Words
    • 6 Pages

    Environmental Challenges Ghana Faces and Suggested Solutions

    Environmental management can be described as the process by which the collection of policies, structures, resources, systems and processes are brought to mutual interplay for the achievement of clearly defined environmental policy directives (EPA). Ghana, a developing country, is facing so many environmental challenges despite the policies put in place by the various institutions to help curb this problem. Some of these challenges are lack of proper waste management, deforestation, pollution, land or soil degradation, desertification and resource depletion among others. This essay seeks to elaborate briefly on some of the main environmental challenges confronting Ghana and also throw more light on the concept of sustainable development.…

    • 1411 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    interior design in hospitality industry
    • 1552 Words
    • 5 Pages

    interior design in hospitality industry

    Interior design has only just recently become an essential part of the hospitality industry. It gives a sense of brand identity in some cases and in some cases, the design of a hotel may be the sole reason for choosing a certain hotel above others. Thanks to the internet and social media, it has become increasingly easy for customers to make known what they like and don’t. Design is an important factor when it comes to guests choosing where to spend their money. Therefore, hotel designers focus on enhancing guest experience through their designs. Hotels are no longer about just a place to stay, but rather a unique experience that appeals to the preferences of guests. Not to mention, the hotel industry is always changing and coming up with new design innovations. One of the most influential changes recently is the push for designers and hoteliers to go green. Hotels are now striving to generate sustainability to satisfy guests that have become more environmentally and socially aware, as well as to cut costs.…

    • 1552 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Assignment 4
    • 309 Words
    • 1 Page

    Assignment 4

    Pro-environment business practices. The hotel and resort shape it's practices by taking pride in there environment, they are involved in a greening community program which improves the quality of the environment and also creates pride and respect among it's staff. At the hotel and resorts some are built on silts and platforms to avoid cutting trees and to prevent soil erosion. The hotel resort toiletries that are nontoxic and biodegradable. The main focus of the hotel and resorts is to keep its clients happy in a safe and green environment.…

    • 309 Words
    • 1 Page
    Satisfactory Essays
    Read More

Related Topics