How Apple Used E-Commerce to Change the World
Intro We’ve all heard 9 in 10 new businesses fail in the first year. Even the ones that do succeed don’t make any money for the first few years. This can make starting a new business seem pretty bleak. Why then do people take such risk? I think we have to consider where we would be today if these innovative people didn’t. What would we do with do with our evenings if it weren’t for Mark Zuckerberg? Thank goodness for Tim Berners-Lee. Without him, we would have no internet. Finally, we owe a big thank you to Steve Jobs. His brilliant, creative mind brought us the Mac computer, which led to the IPhone and ITunes. Starting a new company is a challenge, but it can be so rewarding. Creating a successful company takes more than just a good idea. It takes innovation, ethics, globalization, information systems, and e-commerce. In this paper, we wanted to discuss what an ingenious company and describe the tools they used to make them such a remarkable success.
How Apple used E-Commerce to Change the World Apple came from humble beginnings. What began with two brilliant guys in a garage has transformed to one of the most successful brands in history. As of 2010, Apple had 301 retail stores in 10 countries, employed almost 50,000 full-time employees, and conducted 65.23 billion dollars in worldwide annual sales. Apple, of course, has innovative products that have changed the way we do day to day business. To get this product from vision to reality, however, took cunning and smart business decisions. One method that Apple has used very successfully is e-commerce. Apple would not be what it is today without it.
One way that Apple used e-commerce to further their business is with the use of stock. On December 12th, 1980, they sold their first stock to the public for $2.75. Today one share ranges between $250 and $300! Selling their stocks publicly has benefited the company for several reasons. One example is that they were able to make cash. The research
How Apple used E-Commerce to Change the World Apple came from humble beginnings. What began with two brilliant guys in a garage has transformed to one of the most successful brands in history. As of 2010, Apple had 301 retail stores in 10 countries, employed almost 50,000 full-time employees, and conducted 65.23 billion dollars in worldwide annual sales. Apple, of course, has innovative products that have changed the way we do day to day business. To get this product from vision to reality, however, took cunning and smart business decisions. One method that Apple has used very successfully is e-commerce. Apple would not be what it is today without it.
One way that Apple used e-commerce to further their business is with the use of stock. On December 12th, 1980, they sold their first stock to the public for $2.75. Today one share ranges between $250 and $300! Selling their stocks publicly has benefited the company for several reasons. One example is that they were able to make cash. The research
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