How Are the Metrics for Internal Site Search Calculated?
How are the metrics for internal site search calculated?
Google Analytics uses the following formulas to calculate the metrics used in internal site search reports:
• Visits with Search = The number of visits that used your site's search function at least once.
• Percentage of visits that used internal search = Visits with Search/Total Visits
• Total Unique Searches = The total number of times that your site search was used. This excludes multiple searches on the same keyword during the same visit.
• Results Page Views/Search = Page Views of search result pages/Total Unique Searches
• Search Exits = The number of searches a visitor made immediately before leaving the site.
• Percentage of Search Exits = Search Exits/Visits with Search
• Search Refinements = The number of times that a visitor searched again immediately after performing a search.
• Percentage Search Refinements = The percentage of searches that resulted in a search refinement. Calculated as Search Refinements/Page Views of search result pages.
• Time after Search = The average amount of time that visitors spend on your site after performing a search. This is calculated as Sum of all "search_duration" across all searches/("search_transitions" + 1)
• Search Depth = The average number of pages that visitors viewed after performing a search. This is calculated as Sum of all "search_depth" across all searches/("search_transitions" + 1) Sample Calculations
This section describes a visitor's experience with your website's search engine and explains how Google Analytics calculates the resulting data. The visitor progresses through three different pages when interacting with your website's search engine:
• Search Page - Page on site where the visitor enters terms for a web search
• Search Results Page - Results page that is returned on a search engine query
• Results Page View - The page viewed after a click on a results page
Assuming that your website received three visits
Google Analytics uses the following formulas to calculate the metrics used in internal site search reports:
• Visits with Search = The number of visits that used your site's search function at least once.
• Percentage of visits that used internal search = Visits with Search/Total Visits
• Total Unique Searches = The total number of times that your site search was used. This excludes multiple searches on the same keyword during the same visit.
• Results Page Views/Search = Page Views of search result pages/Total Unique Searches
• Search Exits = The number of searches a visitor made immediately before leaving the site.
• Percentage of Search Exits = Search Exits/Visits with Search
• Search Refinements = The number of times that a visitor searched again immediately after performing a search.
• Percentage Search Refinements = The percentage of searches that resulted in a search refinement. Calculated as Search Refinements/Page Views of search result pages.
• Time after Search = The average amount of time that visitors spend on your site after performing a search. This is calculated as Sum of all "search_duration" across all searches/("search_transitions" + 1)
• Search Depth = The average number of pages that visitors viewed after performing a search. This is calculated as Sum of all "search_depth" across all searches/("search_transitions" + 1) Sample Calculations
This section describes a visitor's experience with your website's search engine and explains how Google Analytics calculates the resulting data. The visitor progresses through three different pages when interacting with your website's search engine:
• Search Page - Page on site where the visitor enters terms for a web search
• Search Results Page - Results page that is returned on a search engine query
• Results Page View - The page viewed after a click on a results page
Assuming that your website received three visits