How Coca - Cola Firm Engages in International Business
3.1 How The Firm Engages In International Business
A) Identify what products and services this company sells in the international business market.
Carbonated Drinks: * Coca- Cola, diet soda, Fanta, Sprite, Fresca.
Juices and Juice Drinks: * Minute Maid, Qoo, Fruitopia, Maaza, Bibo.
Sports Drinks: * PowerAde, Aquarius
Water Products: * Ciei, Dasani, Bonqua
Teas:
*Sokenbicha, Marocha
Coffee:
* Georgia Coffee – the bestselling non -carbonated beverage in Japan
B) Identify what counties the firm does business with. * North America, Latin America, six European countries, Nigeria, Africa, Eurasia, Mexico, eight countries in Central and South America, Eastern Europe. C) Identify trade agreements that might help the company with their international business. * “The bottler’s Agreement between us and our authorized bottlers outside the United States generally are of stated duration, subject in some cases to possible extensions or renewals of the term of the contract. We have not granted comprehensive beverage production rights to the bottlers. We are our authorized suppliers sell Company Trademark Beverages to the bottlers for sale and distribution throughout the designated territory, often on a nonexclusive basis. A majority of the bottler’s agreements in force between us and bottlers outside the United States authorize the bottlers to manufacture and distribute fountain syrups, usually on a nonexclusive basis. Outside the United States, in most cases, we have no obligation to provide marketing support to the bottlers. Nevertheless, we may, at our discretion, contribute toward bottler expenditures for advertising and marketing. D) Identify some of the barriers/ challenges faced by this company when doing business on an international basis. * Different countries have different economic condition at a time. Coke designs different strategies to handle these conditions. As Coke is one of the largest businesses in the world, they have a
A) Identify what products and services this company sells in the international business market.
Carbonated Drinks: * Coca- Cola, diet soda, Fanta, Sprite, Fresca.
Juices and Juice Drinks: * Minute Maid, Qoo, Fruitopia, Maaza, Bibo.
Sports Drinks: * PowerAde, Aquarius
Water Products: * Ciei, Dasani, Bonqua
Teas:
*Sokenbicha, Marocha
Coffee:
* Georgia Coffee – the bestselling non -carbonated beverage in Japan
B) Identify what counties the firm does business with. * North America, Latin America, six European countries, Nigeria, Africa, Eurasia, Mexico, eight countries in Central and South America, Eastern Europe. C) Identify trade agreements that might help the company with their international business. * “The bottler’s Agreement between us and our authorized bottlers outside the United States generally are of stated duration, subject in some cases to possible extensions or renewals of the term of the contract. We have not granted comprehensive beverage production rights to the bottlers. We are our authorized suppliers sell Company Trademark Beverages to the bottlers for sale and distribution throughout the designated territory, often on a nonexclusive basis. A majority of the bottler’s agreements in force between us and bottlers outside the United States authorize the bottlers to manufacture and distribute fountain syrups, usually on a nonexclusive basis. Outside the United States, in most cases, we have no obligation to provide marketing support to the bottlers. Nevertheless, we may, at our discretion, contribute toward bottler expenditures for advertising and marketing. D) Identify some of the barriers/ challenges faced by this company when doing business on an international basis. * Different countries have different economic condition at a time. Coke designs different strategies to handle these conditions. As Coke is one of the largest businesses in the world, they have a
References: Authors: hashmi F., Imran R., Rasool A., Alvi, Matloob, Sahil “ Strategic Analysis” International Marketing Test Slideshare.net September 23, 2011 n.d. www.thecoca-colacompany.com/ourcompany