How Did David Sarnoff Become More Driven By Color Television

Same as with radio, David Sarnoff had the genius idea to make TV also available for the masses, a decision that would define the lives of millions even to this day. After his radio idea was a success, Sarnoff decided to focus now on a much more potential medium, television. The Potential was so powerful that he set up a special NBC station called B2XBS to see how things would go, just like with radio. In April of 1939, David Sarnoff conducted "the first public television broadcast" at the World's fair. (Campbell, pp. 189) It is remarkable to see how, just by the efforts and ideas of a single individual, massive change and progress can occur. While speaking on the fair's Avenue of Progress from the RCA pavilion, Sarnoff told the audience "It
However, Sarnoff had predicted that TV (postwar) was going to be successful, and somehow it was for TV market boomed exponentially. In just 3 years, RCA had recovered its fifty million-dollar investment. Not surprisingly, for Sarnoff it was not enough of a success yet for he became ever more driven by color television. It is worth mentioning that, he spent millions of dollars on color TV alone and nearly lost it all. The reason again, was due to How complicated and risky it was for such project to come to life as the difficulty lay on, "creating a set that was "compatible"-able to receive both black-and-white and color images." (Martin, p. 1) Definitely, an almost impossible deed for just one ambitious man at the top of RCA
By the end of it all, Sarnoff had spent more than one hundred and fifty million dollars in his investment, but it proved to be the best investment in his career. David Sarnoff was without doubt a person who would always think ahead into the future and its possibilities like radio, TV and color television. TV became a revolutionary medium accessible to all, and David Sarnoff had predicted this when he said, "television will become an important factor in American life." (Entrepreneur, p. 1) I personally don't think he even imagined how impactful TV ended up being for Americans and people all over the globe. According to a Nielsen Media Research study, "in 1998, more than 98 million homes-nearly 99 percent of the households in America-had at least one television set, and more than 73.5 million (74 percent) of those households owned two or more sets." (1) That is completely mind boggling! That in just fortune or so years, TV was everywhere, a complete success