How Did Hip Hop Influence Fashion
TABLE OF CONTENTS
Introduction
2
The Beginning of Hip Hop
3
Hip Hop Influence on Fashion
5
Moodboard
8
Color Story
9
Collection
Look 1
10
Look 2
11
Look 3
12
Look 4
13
Look 5
14
Target Market
15
Conclusion
16
Bibliography
17
INTRODUCTION
In the 1970s, black people in United States, who are African American was living in limited environment. They can’t get the same facilities like the white people.
This suppressed condition and with overflowing creativity made them express the injustice through a movement called hip hop.
Hip Hop later developed through music, dances, and fashion. The style express how active they were, and this collection adapted the idea …show more content…
Rap became a way for artists to spread political and social messages to people who still unaware about the life of African-American people.
Fig 2. Afrika Bambaataa (Kevin Donovan), founder of Zulu Nation, 2012
Later then, Hip hop started to spread out to the world "the center of a mega music and fashion industry around the world" that crosses social barriers and cuts across racial lines.
4
HIP HOP INFLUENCE ON FASHION
“ Hip- hop has become a lifestyle that’s no longer just associated with African-Americans or
Latinos, it has a global reach.” – Tasha Lewis, Ph.D. ’09, assistant professor of fiber science and apparel design in the College of Human Ecology.
Hip Hop movement is no longer associated only with one group of people, the hip hop style adapted to the fashion world, where now people can wear tracksuits, sporting gear, oversized
T-shirts, overalls and combat boots. In 1990s, this look was adopted by major fashion labels, becoming part of the mass culture. Also, the hip hop subculture embraced the country club luxuries of more venerable brands, which features not usually marketed to urban youth.
5
In 1980s, one of the hip hop endorsement in fashion industry was done by Adidas, which
Introduction
2
The Beginning of Hip Hop
3
Hip Hop Influence on Fashion
5
Moodboard
8
Color Story
9
Collection
Look 1
10
Look 2
11
Look 3
12
Look 4
13
Look 5
14
Target Market
15
Conclusion
16
Bibliography
17
INTRODUCTION
In the 1970s, black people in United States, who are African American was living in limited environment. They can’t get the same facilities like the white people.
This suppressed condition and with overflowing creativity made them express the injustice through a movement called hip hop.
Hip Hop later developed through music, dances, and fashion. The style express how active they were, and this collection adapted the idea …show more content…
Rap became a way for artists to spread political and social messages to people who still unaware about the life of African-American people.
Fig 2. Afrika Bambaataa (Kevin Donovan), founder of Zulu Nation, 2012
Later then, Hip hop started to spread out to the world "the center of a mega music and fashion industry around the world" that crosses social barriers and cuts across racial lines.
4
HIP HOP INFLUENCE ON FASHION
“ Hip- hop has become a lifestyle that’s no longer just associated with African-Americans or
Latinos, it has a global reach.” – Tasha Lewis, Ph.D. ’09, assistant professor of fiber science and apparel design in the College of Human Ecology.
Hip Hop movement is no longer associated only with one group of people, the hip hop style adapted to the fashion world, where now people can wear tracksuits, sporting gear, oversized
T-shirts, overalls and combat boots. In 1990s, this look was adopted by major fashion labels, becoming part of the mass culture. Also, the hip hop subculture embraced the country club luxuries of more venerable brands, which features not usually marketed to urban youth.
5
In 1980s, one of the hip hop endorsement in fashion industry was done by Adidas, which