How Did Ivy Lee Contribute To Public Relations

1. Public Relations dates back to when stones were used to share information and the way of mail was through a man traveling far distances. Past ideas such as the events to acknowledge a man’s true talent or sharing news of a war defeated are just a couple ways our ancestors used public relations to their advantage. One familiar example that is still used every couple years is the Olympic games. To explain, back when the first Olympic games were organized, the purpose of the games were to advertise athletes as heroes of the people because of their valuable skills in the games (37). The same idea is used today with the Olympic games, with star athletics proving themselves worthy of a hero title by competing. Furthermore, Julius Caesar used written
Ivy Lee contributed many contributions to public relations work, but can be compiled into four main ideas. First, Lee proves success in the idea that the public's opinion should matter for a company or organization (46). His proof is within his work with Rockefeller; listening to employees concerns and addressing through bulletins to form a relationship between the boss and the employee demonstrated the idea of making sure the public is heard (46). Another contribution that is proven through his work with Rockefeller is making business in a company straightforward and also bringing public relations to the people that are customers, employees, and acquaintances of the company (46). Around 1915, Lee brought Rockefeller into the mines to talk, eat, and get to know the workers that mine on his behalf to show a relationship between the boss and the miners to the public view (46). Working for the Pennsylvania Railroad, Lee learned of the importance of having a continuing conversation with the news media regarding different events that occur in client’s company (45). During a train accident, Lee brought the news media into the investigation site to show accurate facts regarding what happened and how the company is planning on fixing the problem at hand (45). Lastly, Lee contributed the idea of having active support of management in order for executives to follow through with a plan (46). Lee’s idea with using bulletins with Rockefeller’s company persuaded the employees to follow
Major developments during the 1920s to 2000 has brought many public relations users to their full potential with ideas that would persuade the public into believing a client's idea. Early on in the 1920s, Edward Bernay brought a new idea onto the table of public relations (47). Scientific persuasion also seen as scientific research done in social science to compose successful campaigns and ideas that would prompt an perception for companies and/or people (47). Later on in the 20th century, Arthur W. Page composed an idea that would bring companies more satisfaction from the consumer and the company as a whole (49). Mr. Page thought of telling no lie, using conversation with the consumer to comply with disagreements or changes, and keeping a positive impression in public affairs that all can draw to a successful public relations event, message, and/or management within a company (49). In the 1960s, with the Vietnam war, protests, and many movements in the United States a public relations manager must develop one key idea (53). Personnel handling public affairs regarding disagreeable acts towards others causes conflict and an unbalanced relationship between the consumer and the company. Thus, James Grunig defined a term, two-way symmetrical communication that would help correspond with the public and the company altogether (53). To conclude, many events in between the 1920s and 2000 brought raving ideas of how public relations should brainstorm and alter different courses