How Did Netflix Fail

How many of you all enjoy live internet streaming/instant movie? Which one of the providers you enjoy the most? Amazon? Netflix? Redbox? Well due to the lack of communication from the CEO of Netflix, Reed Hastings’ ineffective introduction of the company's merge with Qwikster, Netflix may now be considered the least favorable movie provider. Recently, one of the most popular movie provider via mail and internet has raised their rates tremendously without much or any notice to their subscribers. Netflix had come into an agreement with a popular movie provider, Qwikster where they would combine each other services to continue to provide consumers with the option to continue to attain movies via mail and supply the stream demand. This would explain
According to an article on FastCompany.com titled “Netflix: What We've Got Here Is A Failure To Communicate”. In the article, it exemplifies the frustration of the Netflix subscribers who responded negatively to the price change following the “notice” they've received. “When introducing the company's 60% rate increase back in July—the announcement which sparked this fiasco—Netflix customers' reactions were universally negative. What many found disheartening more than subscription changes themselves was the way Netflix communicated about them: automating the price increase, then framing it as a "terrific value" that offers consumers more "choice." Subscribers saw right through this corporate boilerplate, leaving nearly 13,000 comments on Netflix's blog, creating a social media nightmare for the company on Twitter and Facebook, and overwhelming Netflix's call center with complaints.” As it may seem, many customers felt that the price change isn't of value, thus feeling that's what Netflix is doing is not worth it. Personally, if I was to receive this kind of service I would unsubscribe as well. I would take the lack of communication as lack of courtesy; raise my rates and couldn't even notify me about them? Clearly the CEO doesn’t
It seems Netflix’s launch with Qwikster is being considered one the worst launch since the “New Coke”. In the article published on the website Mashable.com, “Qwikster From Netflix: The Worst Product Launch Since New Coke” examines the company’s launch of their merge, which also exemplifies where the company has made mistakes as far as communication goes. “The reaction was immediate, and almost uniformly negative. Nearly 10,000 commenters had piled on Hastings's blog entry by midday Monday. "With actions like this, it is only a matter of time before you become the next MySpace," said one. "Your arrogance is so thick it's palpable," wrote a "former Netflix evangelist." A former Coca-Cola employee, Mary Louise McCoy, compared the launch of Qwikster to the disastrous 1985 launch of New Coke she experienced from the inside. "Hubris has brought down many a company," she added. "You are going to lose thousands more members, including myself." Several of Mashable's commenters said they had to double check that it wasn't April Fools' Day.” It is clear that Netflix has some marketing strategies to work on. This isn’t acceptable, as I believe that the company isn’t putting their 100% effort into getting the message