How Did Paul Rand's Effect On Graphic Design
Effects On Graphic Design Left by Paul Rand
Paul Rand, born Peretz Rosenbaum on august 15, 1914, was raised in a strict Orthodox Jewish home in Brooklyn, New York. Orthodox Jewish law forbids the creation of images that can be worshiped as idols, but already at a young age, Rand copied pictures of the models shown on advertising displays in his father’s grocery store, and violated the rules. His father frequently warned him that art was no way to make a living, nevertheless he agreed to let his son attend night classes at
Pratt Institute in Brooklyn. Later in his career he stated that he “had literally learned nothing at Pratt; or whatever little I learned, I learned by doing myself”. Rand is known for being a self-taught-designer.
Spending …show more content…
He launched his first freelance project and landed a few minor accounts in the mid 1930’s. Convinced by his friends that a Jewish name might slow his career down, he changed his name. “He remembered that an uncle in the family was named
Rand, so he figured that four letters here, four letters there, would create a nice symbol. So he became
Paul Rand.” In 1936 Rand was hired as a freelance-designer to produce layouts for “Apparel Arts”, a men’s fashion magazine. Although his methods were unconventional, for they relied on the intelligence of the viewer, it was never too extreme. He gained the trust of his editors and they gave him a long leash. Rand earned a full-time job and an offer to become art-director for the Esquire magazine. In addition to his long hours spent at the Esquire office he took on some more creative freelance work, designing ‘Directions’, a cultural magazine. His covers were a homage to the Bauhaus-ideas. “When I was doing the covers of Direction I was trying to compete with the Bauhaus, Van Doesburg, Leger and
Picasso. Compete is not the right word, I was trying to do it in the
Paul Rand, born Peretz Rosenbaum on august 15, 1914, was raised in a strict Orthodox Jewish home in Brooklyn, New York. Orthodox Jewish law forbids the creation of images that can be worshiped as idols, but already at a young age, Rand copied pictures of the models shown on advertising displays in his father’s grocery store, and violated the rules. His father frequently warned him that art was no way to make a living, nevertheless he agreed to let his son attend night classes at
Pratt Institute in Brooklyn. Later in his career he stated that he “had literally learned nothing at Pratt; or whatever little I learned, I learned by doing myself”. Rand is known for being a self-taught-designer.
Spending …show more content…
He launched his first freelance project and landed a few minor accounts in the mid 1930’s. Convinced by his friends that a Jewish name might slow his career down, he changed his name. “He remembered that an uncle in the family was named
Rand, so he figured that four letters here, four letters there, would create a nice symbol. So he became
Paul Rand.” In 1936 Rand was hired as a freelance-designer to produce layouts for “Apparel Arts”, a men’s fashion magazine. Although his methods were unconventional, for they relied on the intelligence of the viewer, it was never too extreme. He gained the trust of his editors and they gave him a long leash. Rand earned a full-time job and an offer to become art-director for the Esquire magazine. In addition to his long hours spent at the Esquire office he took on some more creative freelance work, designing ‘Directions’, a cultural magazine. His covers were a homage to the Bauhaus-ideas. “When I was doing the covers of Direction I was trying to compete with the Bauhaus, Van Doesburg, Leger and
Picasso. Compete is not the right word, I was trying to do it in the