While there are a wide variety of cloud shapes and sizes, they are all made of the same thing: condensed water or ice. Clouds form when rising air, through expansion, cools to the point where some of the water vapor molecules "clump together" faster than they are torn apart by their thermal energy. Some of that (invisible) water vapor condenses to form (visible) cloud droplets or ice crystals.
Some clouds are called “convective" because it is produced from warm air pockets rising from the ground. Convective clouds are typically smaller, a hundred yards to several miles across. "Stratiform" clouds, in contrast, typically cover much larger areas and are caused by much broader layers of more slowly rising air. Stratiform clouds have a more uniform, featureless appearance, and often cover the whole sky.
After cloud droplets (or ice crystals) form, then what happens to them? One of two things. Either they collide with each other and grow by joining together to such a large size that they fall to the ground as rain or snow, or they evaporate and change back into water vapor. It is estimated that, on average, about one-half of all cloud material in precipitation systems eventually falls to the Earth as precipitation, while the other half re-evaporates back into water vapor.
The smaller the drops in a cloud the brighter the tops appear (and the darker the bases). Smaller droplets scatter more sunlight, while large drops allow more sunlight to pass through. This explains why the heavily raining part of a shower cloud or thunderstorm is usually brighter than just the cloudy part. The cloud droplets have combined into large raindrops, which allow more sunlight to pass through them.