How Does Gender Biased Toys Promote Gender

Toy manufacturers promote gender biased toys through their commercials and other types of media that children can easily access. Typically, in commercials for a toy that targets a certain gender of audience, you would see a child of the same gender that the marketers are trying to sell to. You don’t tend to see a boy in a doll commercial or an girl in a action figure advertisement. But nowadays, children of either gender want to buy toys that are marketed towards a certain gender. With the desire for each gender to buy toys from the opposite gender one thing becomes apparent, the ways in which gender biased toys are being promoted. In the article, Asleep at the switch? “Force Awakens” heroine missing from the toy line, the author depicts that there is a lack of items for the female character Rey which causes an uproar in the media, even causing a little girl to write a letter Hasbro saying that ”girls matter.” This proves that manufacturers are promoting gender-biased toys with the same gender the toy classifies
Not to mention, in the article, The Sadistic Economics of Comic-Con’s Exclusive Toys, the writer informs us that the prices of exclusive merchandise at the convention are extremely high so more money can be made off of those who visit the convention. This piece of evidence relates to the idea that gender-biased toys are being promoted by people same gender the toys classifies under because the toys at the convention are being promoted. Comic Con attendees are compelled to buy a product because it is promoting as exclusive. Just like how people of the same gender the toy is being marketed to are compelled to buy these toys due to seeing someone like them having fun with said toy. Sadly, gender-biased toys are promoted with the same gender actors, but hopefully they will be having someone from each gender represent the toy so it will attract more buyers of the opposite