How Does The Chromecast Target Market
Demographic Trends
As the demand for online videos and accessibility to televisions on the internet increases, many device makers are entering into the market for over-the-top video streaming devices that are able to beam internet video to the current big TV screens being used today (Mathieson 2010). Even after struggling to use various marketing strategies in order to attain large market share, Chromecast seems to be used less and less in home entertainment. The reason for this is probably the emergence of competing organizations that are making some of Google’s target customers to change their interest towards Chromecast.
As a result of decrease in customer loyalty towards this product, the demographic trends have been unstable from time …show more content…
Advertising informs consumers of goods and promotions, but it also molds the way consumers think about product and services. Consumer’s first view of Google Chromecast is through advertising which is skewed to appeal to those that have been through economic decline and those who are looking to spend more on entertainment. “Media culture and advertising culture shall, in future as well, essentially be even more connected” (Pavlovic, 2013). Advertising is directly affected by the way the economy is turning, which directly effects the perception consumers have on advertised goods. As the United States economy comes out of the recession, advertising has taken a different approach on enticing consumers. Entertainment is an idea consumers can now afford to invest in so media products and services are advertised as essential to consumer happiness. Google Chromecast is advertised as an easy, affordable, and a simple way to stream entertainment directly into the consumer’s home (Chromecast, 2016). The advertising of Google Chromecast is influenced by the economic stability and how much consumers are comfortable spending. Consumers’ perception of products and services are influenced by the current state of the economy, which is, unfortunately, always fluctuating. Although the recession of 2008 was detrimental to consumer buying behavior, the current state of the economy …show more content…
Satell does not consider himself an early adopter of technology, but when he received his Chromecast in the mail, he realized that he did not need to use the remote to control web video. Immediately, he fell in love. He only watches the occasional YouTube video and a TED talk every once in a while, but he would much rather sit on his couch and watch those videos than at a computer desk for an extended period of time (Satell,
As the demand for online videos and accessibility to televisions on the internet increases, many device makers are entering into the market for over-the-top video streaming devices that are able to beam internet video to the current big TV screens being used today (Mathieson 2010). Even after struggling to use various marketing strategies in order to attain large market share, Chromecast seems to be used less and less in home entertainment. The reason for this is probably the emergence of competing organizations that are making some of Google’s target customers to change their interest towards Chromecast.
As a result of decrease in customer loyalty towards this product, the demographic trends have been unstable from time …show more content…
Advertising informs consumers of goods and promotions, but it also molds the way consumers think about product and services. Consumer’s first view of Google Chromecast is through advertising which is skewed to appeal to those that have been through economic decline and those who are looking to spend more on entertainment. “Media culture and advertising culture shall, in future as well, essentially be even more connected” (Pavlovic, 2013). Advertising is directly affected by the way the economy is turning, which directly effects the perception consumers have on advertised goods. As the United States economy comes out of the recession, advertising has taken a different approach on enticing consumers. Entertainment is an idea consumers can now afford to invest in so media products and services are advertised as essential to consumer happiness. Google Chromecast is advertised as an easy, affordable, and a simple way to stream entertainment directly into the consumer’s home (Chromecast, 2016). The advertising of Google Chromecast is influenced by the economic stability and how much consumers are comfortable spending. Consumers’ perception of products and services are influenced by the current state of the economy, which is, unfortunately, always fluctuating. Although the recession of 2008 was detrimental to consumer buying behavior, the current state of the economy …show more content…
Satell does not consider himself an early adopter of technology, but when he received his Chromecast in the mail, he realized that he did not need to use the remote to control web video. Immediately, he fell in love. He only watches the occasional YouTube video and a TED talk every once in a while, but he would much rather sit on his couch and watch those videos than at a computer desk for an extended period of time (Satell,