How Does The Internet Affect Internet Marketing
The internet has indeed affected the businesses marketing strategies. There are businesses who can’t afford expensive advertising campaigns as multinationals. They should target their marketing on the internet which is usually free or, at least affordable for smaller companies.
Internet Marketing: As Susan Ward, defines, “Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing –and that’s just hitting the highlights.”(About.com, 2012)
The mechanism and method of communication …show more content…
Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to check and analyze the customer opinions in social media for marketing purposes (Efthymios Constantinides, Carlota Lorenzo Romero, Miguel A. Gómez Boria Social Media); in this sense, the social media is an inexpensive source of market intelligence which can be used by marketers to find problems and market opportunities. For example, the internet erupted with videos and pictures of iPhone 6 bend test which showed that the phone would bend merely by hand. The so-called “bend gate” controversy (Chris Welch, the Verge.com) created confusion amongst customers who had waited months for the launch of the latest iPhone. However, Apple without delay issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device stronger. Unlike traditional market research methods such as surveys, paid interviews, focus groups and data mining which are time-consuming and costly, marketers can now utilize social media to obtain ‘live’ information about consumer behavior. This can be extremely useful in a continuous trend changing market structure in which we now
Internet Marketing: As Susan Ward, defines, “Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing –and that’s just hitting the highlights.”(About.com, 2012)
The mechanism and method of communication …show more content…
Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to check and analyze the customer opinions in social media for marketing purposes (Efthymios Constantinides, Carlota Lorenzo Romero, Miguel A. Gómez Boria Social Media); in this sense, the social media is an inexpensive source of market intelligence which can be used by marketers to find problems and market opportunities. For example, the internet erupted with videos and pictures of iPhone 6 bend test which showed that the phone would bend merely by hand. The so-called “bend gate” controversy (Chris Welch, the Verge.com) created confusion amongst customers who had waited months for the launch of the latest iPhone. However, Apple without delay issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device stronger. Unlike traditional market research methods such as surveys, paid interviews, focus groups and data mining which are time-consuming and costly, marketers can now utilize social media to obtain ‘live’ information about consumer behavior. This can be extremely useful in a continuous trend changing market structure in which we now