Macro-environment is also known as external environment which affects business decision in various ways and which can impinge not only on the transformation of the firm, but also on the process of resources acquisition and on the creation and consumption of output (Worthington and Britton, 2009). These forces can shape and moderate the behaviour of all stakeholders in the market including competitors, suppliers, customers and employees. The macro forces are often organised into political/legal, economic, ecological/physical, social/cultural and technology (Kotler et al., 2010, p.154). In order to clarify its influence effectively, the economists arrange them into few models such as PESTEL, DEEPLIST. This paper will apply the PEST model to consider:…
The senior management of Apple needs to understand what it is consumers want and how to deliver it to them in a manner which will allow Apple to regain its leadership position. They need to consider the variables that will bring customers back to the iPhone; one of the largest variables is the current economy. Apple has begun to make changes with production by inviting the FLA to inspect its supply chains; this change is to build customers trust and respect. Competition is healthy for organizations; Apple will need to make continual changes in order to become and to stay the industry leader within the smartphone…
The world is changing in many different areas, and one of the many different ways it's changing is how businesses change and continue to grow. When businesses grow and expanded there are possibilities of gaining access into new markets that need to be understood before entering. Business markets in China are completely different than markets over here in the United States. We need to take a look at some of those differences.…
Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. One of the evidence about this is the article 'Optus hit with $5 million fine’ which was published in The Age of the July 8, 2011, it identify and explain the impacts and affects this organization could have upon the industry.…
References: Abilla, P. (2010). Customer Service: an iPhone Case Study. Retrieved 9 11, 2010, from shmula: http://www.shmula.com/476/customer-service-an-iphone-case-study…
The external environment in which businesses operate can have a significant effect on their success. To what extent do you think that the external environment in the UK is favourable for businesses at the moment? Justify your answer with reference to external factors and/or businesses that you know. (40 marks) You must include a plan. 3 ½ pages handwritten.…
Hills like White Elephants, in the original short story clearly the narrator is watching the couple converse, in my short story I chose to place the narrator in the conversation, for the most part. I wanted to express the same feel as a couple talking , or lack of communication because in my short story I have a lonely solider talking to a girl he meets in the cafeteria in the Georgia airport (hills like white elephants was set at an airport.) The clouds were mentioned in the original as looking like elephants, in my short story I took the time to describe the clouds to some extent but I didn’t focus on the clouds. I know I didn’t use much of the original short story elements in my own short story. I basically took a man and a women, placed…
As it pertains to the industry environment, Alibaba.com has become part of China’s driving force that is SME’s. “In 2004, SME’s contributed 68.8 percent to the nation’s gross industrial output. iResearch estimated that the number of SME’s in China would rise from 31.5 million in 2006 to 50 million in 2012” (Hitt, Ireland & Hoskisson et al., 2009). With an expected increase in SME’s and the e-commerce platforms used, Alibaba.com was determined to set itself apart from the competition. In order to do this, Alibaba.com “believed that its online marketplace platform could be extended beyond pure trade marketing to address users’ daily business processes, such as customer relationship management and internal operations. It aimed to enhance the loyalty of its users by providing business applications through the marketplace platform and becoming an integral part of users’ business operations” (Hitt, Ireland &…
Football refers to a number of sports that involve, to varying degrees, kicking a ball with the foot to score a goal. The most popular of these sports worldwide is association football, more commonly known as just "football" or "soccer". Unqualified, the word football applies to whichever form of football is the most popular in the regional context in which the word appears, including association football, as well as American football, Australian rules football, Canadian football, Gaelic football, rugby league, rugby union,[1] and other related games. These variations of football are known as football codes.…
Companies and their suppliers, marketing intermediaries, customers, competitors, and publics all operate in a macro-environment of forces and trends that shape opportunities and pose threats. Within the rapidly changing global picture, the firm must monitor six major forces: demographic, economic, natural, technological, political-legal, and social-cultural. Although described separately, marketers must pay attention to their interactions, because these will lead to new opportunities and threats.…
Global Information System Strategy (CIS8000) ASSIGNMENT 4 Name: Wu Rong ID: 1091105225 Table of Contents 1: INTRODUCTION 5 2: ANALYSIS OF BUSINESS CHALLENGES 6 2.1: Taobao current status 6 2.1.1: Taobao infra structure 6 2.1.2: Profit model 9 2.2: Taobao business challenge 10 2.2.1: Competitor challenge 10 2.2.2: Internal challenge 11 2.3: Business challenge analyzing 13 2.3.1: Organization Analyzing 13 2.3.2: Management analyzing 17 2.3.3: Technology analyzing 18 2.4: Summarize information systems requirements 20 2.5: Summarize solution 20 3: CROWDSOURCING IN Taobao 21 3.1: Importance of Crowdsourcing 21 3.1.1: Crowdsourcing definition 21 3.1.2: Crowdsourcing in Taobao 21 3.1.3: Business opportunities and benefits from crowdsourcing 22 3.1.4: Problems of crowdsourcing 22 3.1.5: Future of crowdsourcing 22 3.2: Strategy of crowdsourcing 22 3.2.1: Reason why the organization should invest in crowdsourcing 22 3.2.2: key area where crowdsourcing can impact in business 23 3.2.3: The risks and how to be mitigated in crowdsourcing 23 3.2.4: Requirements and measurement of crowdsourcing initiative 23 4: CONCLUSION 24 REFERENCE 25 Table of Figures Figure 1-Taobao home page 5 Figure 2-Infra structure 7 Figure 3-Transaction process 7 Figure 4-Searching & Browsing 8 Figure 5-Selling connection 8 Figure 6-Payment 8 Figure 7-Receive and Feedback 9 Figure 8-Taobao organization 13 Table content Table 1-Competitors 10 Table 2-Operation department 13 Table 3-Promotion department 14 Table 4-Extension division 14 Table 5-Customer service department 15 Table 6-Technology department 15 Table 7-Logistics department 16 Table 8-Customer order commissioner 16 Table 9-Picking commissioner 16 Table 10-Taobao technology event 19 1: INTRODUCTION Figure [ 1 ]-Taobao home page…
BU8601: FUNDAMENTALS OF MANAGEMENT Lecture 2: Organizational Environment KW CHING kwching@ntu.edu.sg kwching@singnet.com.sg What do you understand by the term “organizational environment”?…
However, not all international markets are equal and exhibit the same characteristics. Internationalizing companies such as eBay would need to modify their firm to fit to the requirements of their chosen countries, while retaining their core competencies. This is the process of “Glocalization.” Therefore, how eBay would respond to China and its distinguishing features is attuned to this glocalization process. If China had a very similar landscape to eBay’s US mother country, with the same buying habits, same transportation infrastructure and same internet access among others, then there would be no problem with China’s landscape; or, the problem identified would be entirely different. eBay would simply have to carbon-copy its experienced US operations into the Chinese market. However, the Chinese market is unique. And in our given case, the characteristics that this country has in contrast with the US are markedly different. Ultimately, how these unique factors are taken into consideration by eBay into its market penetration strategy can either hamper or strengthen its growth towards 2005.…
PERFORM SWOT ANALYSIS ON A LOCAL BUSINESS YOU THINK YOU KNOW WELL. WHAT IF ANY, COMPARATIVE ADVANTAGE DOES THIS ORGANIZATION HAVE.…
Business environment is complicated and active in nature and has a far-reaching impact on the survival and growth of the business.…