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How Has Social Media Changed The Music Industry Case Study

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How Has Social Media Changed The Music Industry Case Study
1.1 How has the social media changed the music industry within the years
1.1.1 Social media development
Social media development has become a primary tool of marketing any business online. It gives a strategy to interact and inform people about companies and brands. The concept of social media basically refers to the promotion of the websites or businesses. Social media has affected the marketing plans in many ways.
Social media management is the fact of conserving the online reputation of a brand. It not only creates realization. This can be achieved widely by being active on social network sites, writing blogs and updates.

Also, it exist many benefits of Social Media Development:
- It is an effective way to define the communication with
…show more content…
Online streaming and download sites are replacing CD sales, analyzing online consumer behavior is very important and it is a way to identify how successful a band really is.
The internet has transformed the world and the music industry. Before, the music scene was at a very different place. Twenty years ago, consumers used more generally CDs and the radio. Improvements in technology meant that hard copies of music were no longer a necessity and the introduction of the digital mp3 pushed out the necessity to own CDs.
The presence of social media also brought a new element to the music industry. So technology and the internet have changed the way people find and listen to music, and also changed the way music is produced. Thanks to the internet, musicians and singers now have more control over their work. They are able to produce their own track, upload it to the internet and promote it accordingly. This not only helps listeners discover them but also producers, helping them to get signed and make it big time. 1.2 Problematic
Over the years, internet has developed and nowadays every business help itself by using social media and every company market its products and services through

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