Learning Objectives
• How is IT transforming business and what is their relationship to globalization?
1. Information Technology
Basics
• Why is IT so essential for running and managing a business today? • What exactly is an information system? How does it work?
What are its management, organization, and technology components? • What are complementary assets? Why are complementary assets essential for ensuring that information systems provide genuine value for an organization?
• What is a sociotechnical systems perspective?
Alexander Nikov
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The New Yankee
Stadium Looks to the Future
Outline
1. The Role of IT in Business Today
Problem:
Yankee fans choosing to watch games on TV or choose other forms of entertainment
2. Perspectives on IS and IT
3. Contemporary approaches to Information Systems
• Solutions: Use information systems to enhance experience. Game coverage, statistics, delivered via ubiquitous HDTV monitors, mobiles can order concessions, view replays
• Cisco Systems provides technology to make Yankee Stadium the most wired in all of baseball
• Demonstrates IT’s role in providing new products and services.
• Illustrates the benefits of utilizing networks and mobile applications to enhance entertainment, information.
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1-4
The New Yankee Stadium
The Role of Information Technology in Business Today
• How information systems are transforming business
– Increase in wireless technology use, Web sites
– Increased business use of Web 2.0 technologies
– Cloud computing, mobile digital platform allow more distributed work, decision‐making, and collaboration
• Globalization opportunities
– Internet has drastically reduced costs of operating on global scale
– Presents both challenges and opportunities
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The Role of IT in Business Today
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The Role of IT in Business Today
Information Technology