How Many Brands Put Green Before Profits
How Many Brands Put Green Before Profits?
Can an eco-friendly product also be in vogue? This has been the question that designers are still intensively focusing on. And most-known labels are already woking on the issue via the green business management.
(pic1) But how many of them do spend how much eco-effort on the issue? Do they put green totally before profits? If it is unfortunately kind of an utopic idea at least for now; at which rate do they contribute? Let’s examine the brands one by one and also analyze their resulted correctness rate scored by the Rank a Brand survey which distributes brands into the groups with correctness percentages of 75-100 (A), 55-75 (B), 35-55 (C), 15-35 (D) and 0-15 (E).
First sustainable brand in history is one of the worst of today
(pic2) ##Giorgio Armani## has been the first known sustainable brand by starting to use hemp in its Emporio Armani collection in 1995. Using organic raw material was an easy and smart beginning. Last year, working alongside the governmental organization Green Cross, Armani provides 43,3 million litres of safe drinking water to populations all over the world. However being sustainability requires more than this; having sustainability within each stage. Armani is one of the luxury brand having the lowest sustainability score according to the survey by no concentrating on carbon emissions and labor conditions in low-wages countries. Its correctness rate falls between the percentage of 0-15 and gets a place in the worst group E.
Many luxury brands like ##DKNY##, ##Louis Vuitton##, ##Fendi## and ##Givency## are also in the same lowest sustainability group with Armani. However they seem better than Armani by their concentrate on carbon emissions and labor rights.
##Calvin Klein##, ##Burberry##, ##Gucci##, ##Yves Saint Laurent## took their places in a better group, D. Different from group E members mentioned above, these are more curious about labor conditions, civil society organizations like labor
Can an eco-friendly product also be in vogue? This has been the question that designers are still intensively focusing on. And most-known labels are already woking on the issue via the green business management.
(pic1) But how many of them do spend how much eco-effort on the issue? Do they put green totally before profits? If it is unfortunately kind of an utopic idea at least for now; at which rate do they contribute? Let’s examine the brands one by one and also analyze their resulted correctness rate scored by the Rank a Brand survey which distributes brands into the groups with correctness percentages of 75-100 (A), 55-75 (B), 35-55 (C), 15-35 (D) and 0-15 (E).
First sustainable brand in history is one of the worst of today
(pic2) ##Giorgio Armani## has been the first known sustainable brand by starting to use hemp in its Emporio Armani collection in 1995. Using organic raw material was an easy and smart beginning. Last year, working alongside the governmental organization Green Cross, Armani provides 43,3 million litres of safe drinking water to populations all over the world. However being sustainability requires more than this; having sustainability within each stage. Armani is one of the luxury brand having the lowest sustainability score according to the survey by no concentrating on carbon emissions and labor conditions in low-wages countries. Its correctness rate falls between the percentage of 0-15 and gets a place in the worst group E.
Many luxury brands like ##DKNY##, ##Louis Vuitton##, ##Fendi## and ##Givency## are also in the same lowest sustainability group with Armani. However they seem better than Armani by their concentrate on carbon emissions and labor rights.
##Calvin Klein##, ##Burberry##, ##Gucci##, ##Yves Saint Laurent## took their places in a better group, D. Different from group E members mentioned above, these are more curious about labor conditions, civil society organizations like labor