The Rabbitohs were established in 1908 and are widely known as being the most successful team in ARL due to them winning the most number of premierships, 20.
The team were commended in 2014 for breaking the NRL membership record. They currently have 28,446 members and are striving to 35,000.
Initially when NRL was first introduced, 1998, there was an announcement that only 14 teams would create the league leaving the Rabbitohs and other team left out as they were unable to meet the necessary requirements. After the tribulations following legal battles and having to draw support from supporters from various clubs South Sydney were eventually brought back into the premiership to take part of the 2002 season. Since partaking in the premiership, the Rabbitohs have been awarded the wooden spoon three times in their first five
seasons.
During the controversial take over in 2006 in which Hollywood actor Russel Crow and Peter Holmes à Court took over the club they have been able to convince high profile and experienced players to compete in the club produced positive results. The bunnies in 2007 made in to the semi-finals for the first time since 1989 and due to their contribution to Australian sport the following year they were named the “National Trust’s first ever ‘Community Icon’ (Nrlleague.com.au, 2017)
South Sydney have dedicated a large amount of them to time a program called The Souths Care program, which is program that focuses on providing opportunities to youth with employment and addressing health issues. It is a non-profit organisation which symbolises the characteristics of Rabbitoh players Saturday 10th December an article was posted about the Rabbitohs spending their Thursday after at Redfern Community Centre giving out team merchandise as a gift to local children. South’s Dane Nielsen, Brett Greinke and Beau Champion helped and together the team handed out “400 Rabbitohs hats, 300 Rabbitohs Junior Membership Packs, Rabbitohs stickers and Greg Inglis activity books”. (Media, 2017). Another article was posted again on Saturday 14th May acknowledging the Rabbitohs celebrating Indigenous Culture. To display their pride in their culture a unique Rabbitoh Indigenous jersey is worn which is important for the wider Rabbitohs family as it showcases their culture. Rabbitohs co-major partner Crown Resorts KARI Aboriginal Resources and Recognise are featured on the jersey. Players such as Greg Inglis – Dunghutti, Cody Walker – Bundjalung & Yuin Kyle Turner – Gamilaraay & Dane Nielsen – Alga & Erub take pride in having the handprint on the jersey representing where they came from what they stand for and what their families stand for and the way they’ve been brought out. The aboriginal art on the jersey is a way of embracing & highlighting the players culture and telling their story.
Although it is rare to see such a big fan base supporting the Indigenous culture and have such a high support level for the race because they are predominately aboriginal base, they don’t have a strong multiculturalism characteristic.
The South Cares program is strong is the four-core health and “educational programs and are targeted in rural and regional NSW” (Ltd,2017). They focus on Teacher’s Aide Program, Health and Active Lifestyle program, Indigenous Oral health program and School to work transition program. They try to continuously provide inspiration speakers for school, host school or community groups on visit to the Rabbitohs training facilities and support other local community though agencies which is an exemplary thing to be doing as it encourages kids to do their best and with providing them resources it gives them the opportunities and resources to get to where they need. A recent blog has stated “it has been one of those days where I remember how blessed I am to work for this great organisation and how fantastic it is to have South Cares on board to enable these students – who, otherwise would not have been able to afford the class - to have this opportunity.” An example on how they are achieving their goals would be their closing the Gap round, where five members were onsite helping Indigenous people.
However, like stated before it is only targeted in rural and regional NSW. Which limits them and the results they can achieve. I suggest they focus on being in the main areas as that’s where their culture is but occasionally venture out and help those other kids who aren’t as advantaged in different parts of NSW that way it’s fair on everyone and they get a diverse range of kids getting similar results
Rabbitohs culture and values can be a little more lenient with their time and resources. I suggest that while having Aboriginal culture as a focus is plausible it might be good to take into consideration diving into other cultures. With this they can also broaden their areas, instead of solely focusing on Redfern and the Aboriginal culture there. Upon doing my research I couldn’t find any evidence that shows any other teams link to any other cultures. A lot of the NRL today is trying to promote indigenous culture as a group of teams. However, the bond the Rabbitohs have with indigenous culture will always be a major link because of Redfern and the culture of the team and where they’ve played for years. I suggest that the Rabbitohs continue what they’re doing as it is admirable but they broaden the spectrum not only with their location but with the cultures that they help.
In all my research, it seems that Rabbitohs are predominately focused on Aboriginal culture and providing them with the resources, which while is honourable, limits them. “Aboriginal and Torres Strait Islander people are just the same as everyone else. They have their challenges just like we all do, but that is what I’m here to help them with.” This statement off their Rabbitohs website shows that they understand that Aboriginals aren’t the only ones who need help but they don’t seem to be doing anything about the other cultures. Their ability to do what they’re doing is beyond description however they are not addressing a diverse amount of problems or children. To have a bigger impact on the Sydney I would suggest going to different schools, it doesn’t have to be the whole team but different team members’ can go to different schools and involve more kids in what they’re doing
For example, with both suggestions some of the short-term operations could be simply sending a cheque to schools who are struggling to help kids gain access to the books or sport equipment they need, dip the toe in different types of schools. Primary schools, high schools, public schools, private schools make themselves known to more than just Aboriginal people. That way in the long term once the school can run by themselves the school and donate back or help with the Rabbitohs programs meaning a larger sense of community is being made.