How Technology Affects Consumer Behaviour?
ISSN 1822-6515ISSN 1822-6515 EKONOMIKA IR VADYBA: 2009. 14ECONOMICS & MANAGEMENT: 2009. 14
IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane
Riga T echnical University, Latvia, elina.gaile-sarkane@rtu.lv
Abstract
Fast development of equipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a theoretical framework for the analysis of the behavior of consumers.
It is very convenient and up-to-date to use information and telecommunication technologies for communication among individuals what improves the information flow within an organization and outside. At the same time there are a lot of challenges for all involved parts – industry and society. These challenges are principally related to adoption of the technologies in the country what directly impacts the consumer behavior.
In the paper customer behavior in electronic environment have been analyzed, peculiarities of behavior caused by information and telecommunication technologies were funded out. The research conducted by the author showed that information technologies create dynamic behavior what involves different from traditional market interactions and exchanges.
Keywords: consumer behavior, electronic environment, adoption of technologies, information and telecommunication technologies.
Introduction
A society of the future is the society of knowledge, in which the capability of knowledge concentration and transformation in innovative and applicative solutions are important and respective values. Knowledge has become as a central resource of new society where knowledge workers are key elements of its work force. The basic strategy of achieving the knowledge society was set with the so called Lisbon goals (European
IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane
Riga T echnical University, Latvia, elina.gaile-sarkane@rtu.lv
Abstract
Fast development of equipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a theoretical framework for the analysis of the behavior of consumers.
It is very convenient and up-to-date to use information and telecommunication technologies for communication among individuals what improves the information flow within an organization and outside. At the same time there are a lot of challenges for all involved parts – industry and society. These challenges are principally related to adoption of the technologies in the country what directly impacts the consumer behavior.
In the paper customer behavior in electronic environment have been analyzed, peculiarities of behavior caused by information and telecommunication technologies were funded out. The research conducted by the author showed that information technologies create dynamic behavior what involves different from traditional market interactions and exchanges.
Keywords: consumer behavior, electronic environment, adoption of technologies, information and telecommunication technologies.
Introduction
A society of the future is the society of knowledge, in which the capability of knowledge concentration and transformation in innovative and applicative solutions are important and respective values. Knowledge has become as a central resource of new society where knowledge workers are key elements of its work force. The basic strategy of achieving the knowledge society was set with the so called Lisbon goals (European
References: systems modelling. http://www.informationr.net/ir/9-4/paper191.html (12.10.08.) 5. Kaasinen, Eija. (2005). User acceptance of mobile services-value, ease of use, trust and ease of adoption. http://www.vtt.fi/inf/pdf/publications/2005/P566.pdf (23.10.2008.) 6.Knight J. (2005). Cross-Border Education: Developments and Implications in the Asia and the Pacific Region, UNESCO Forum Occasional Paper, Korea http://www. informationr.net/tdw/publ/infbehav/chap2.html (12.10.08.) 11. Wilson, T.D. (1999). Models in information behaviour research. CIS Literature Review on the Impact of Public Access to ICT2 over and above those possible with other types of ICT access (e.g., Bar & Best, 2008) 5 See Sey (2008) for an overview of findings on the nature of existing research.