Saundrea M. Grant
Colorado Technical University
ENG211-1102A-43
Phase 1, Individual Project
April 11, 2011
How to Communicate Effectively in Cross-Cultural Communication
Specific Purpose The objective of this presentation is to provide meaning and reasoning to the purpose and importance of cross-cultural communication (also known as intercultural communication) competency, and to explain the importance for institutions and organizations to not only provide cross cultural education and training effectively, but to also incorporate it into their ethics and corporate responsibility policy and procedures, as it affects and pertains to business relations, community awareness, development, and society, which all have been inundated with technology, making virtual communities, relationships, and communication unlimited in possibilities, and possibly mandatory to reach the individual or organizations objective.
Central Idea The intent here is to emphasize the importance, affects and effects of face-to-face communication (which still ranks number one), technology, the world wide web, and other forms of communication and resources, used in cross cultural communication, and most importantly, the importance of business managers competency and need for planning, and training on the subject of cross cultural communication, and I will also disclose the potential barriers, disadvantages, and advantages of the technologies and resources used to convey messages or share individual and organizational information internationally as well as the communities where you do business.
Introduction
The Global Business Community has and continues to play a pivotal role in the social, economical, and cultural development of our country and the world around us. The United States of America is the most diverse country in the world, thus, inclining us to even more so, think out side of the box opposed to traditional
References: Yaolung James Hsieh (2011), Cross-cultural communication: East vs. West, in Shaoming Zou, Huifen Fu (ed.) International Marketing (Advances in International Marketing, Volume 21), Emerald Group Publishing Limited, pp.283-307 Note: