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IS108
Principles of Management Information Systems

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Management Information Systems
MANAGING THE DIGITAL FIRM, 12TH EDITION, GLOBAL EDITION

Chapter 2 p GLOBAL E‐BUSINESS AND
COLLABORATION
VIDEO CASES
Case 1: How FedEx Works: Enterprise Systems
Case 2: Oracle s Austin Data Center Instructional Video 1: FedEx Improves
Case 2: Oracle's Austin Data Center Instructional Video 1: FedEx Improves
Customer Experience with Integrated Mapping and Location Data

Management Information Systems
CHAPTER 2: GLOBAL E‐BUSINESS AND COLLABORATION

Learning Objectives

• D fi
Define and describe business processes and their dd ib b i d th i relationship to information systems.
• E l t th
Evaluate the role played by systems serving the l l db t i th various levels of management in a business and their relationship to each other. p • Explain how enterprise applications improve organizational performance. g p

3

© Pearson Education 2012

Management Information Systems
CHAPTER 2: GLOBAL E‐BUSINESS AND COLLABORATION

Learning Objectives (cont.)

• E l i th i
Explain the importance of collaboration and t f ll b ti d teamwork in business and how they are supported by technology. y gy
• Assess the role of the information systems function in a business.

4

© Pearson Education 2012

Management Information Systems
CHAPTER 2: GLOBAL E‐BUSINESS AND COLLABORATION

America’s Cup 2010: USA Wins with Information Technology

• Problem: Using IT to win the America’s Cup race
• Solutions: New technology for physical engineering of boat; sensor network to monitor conditions and data b t t kt it diti dd t analysis to improve the performance of sails and more.
• IBM Oracle Database 11g data management software
IBM Oracle Database 11g data management software provided real time analysis of boat’s sensor data.
• Demonstrates IT’s role in fostering innovation
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