How to Set Up a Marketing Plan
Somaliland Youth Development Association (SYDA)
Tactical Marketing Plan
Presented By:
Issaq Gass
Plan Overview
Practice: Somaliland Policy & Reconstruction Institute (SOPRI)
Name of Campaign: Somaliland Youth Development Association (SYDA)
Campaign Manager: Issaq Gass
Objective
The objective is to open a youth complex facility which targets youth development in a country in the Horn of Africa following the market strategies specified in this plan.
Target Market
Product demographics
All local schools and universities in the capital city of Hargeisa, local newspapers in the capital city, Somaliland TV, Horn Cable TV, Universal TV (The three major local TV networks in Somaliland), Flyers around every major business in the city, Twitter, Facebook, and Youtube.
Target contact demographics
1) Meet with the three major Somaliland TV networks to promote the new complex and benefits for youth joining as members. 2) Flyers all around the capital city of Hargeisa at schools, universities, Major Businesses, and transportation centers. 3) Advertise on major Somaliland news websites as an ad. 4) Advertise in the local major newspapers, try to get front page appearance. 5) Create Twitter, Facebook, and YouTube accounts to update news and information about the complex, take advantage of all social network feedback tools to see feedback. For examples likes, comments, tweets, and shares. 6) Discuss the new facility on the Somaliland National Radio. 7) Try to get in touch with the information ministry of the country to get an emailing list of all the youth enrolled in their system.
Message Summary
The Somaliland Policy and Reconstruction Institute (SOPRI) is an independent professional organization founded in Los Angeles, California in 1992 by a group of concerned Somali-Americans and Somalilanders who were deeply committed to help Somaliland. We will sponsor this Somaliland Youth Development Association
Tactical Marketing Plan
Presented By:
Issaq Gass
Plan Overview
Practice: Somaliland Policy & Reconstruction Institute (SOPRI)
Name of Campaign: Somaliland Youth Development Association (SYDA)
Campaign Manager: Issaq Gass
Objective
The objective is to open a youth complex facility which targets youth development in a country in the Horn of Africa following the market strategies specified in this plan.
Target Market
Product demographics
All local schools and universities in the capital city of Hargeisa, local newspapers in the capital city, Somaliland TV, Horn Cable TV, Universal TV (The three major local TV networks in Somaliland), Flyers around every major business in the city, Twitter, Facebook, and Youtube.
Target contact demographics
1) Meet with the three major Somaliland TV networks to promote the new complex and benefits for youth joining as members. 2) Flyers all around the capital city of Hargeisa at schools, universities, Major Businesses, and transportation centers. 3) Advertise on major Somaliland news websites as an ad. 4) Advertise in the local major newspapers, try to get front page appearance. 5) Create Twitter, Facebook, and YouTube accounts to update news and information about the complex, take advantage of all social network feedback tools to see feedback. For examples likes, comments, tweets, and shares. 6) Discuss the new facility on the Somaliland National Radio. 7) Try to get in touch with the information ministry of the country to get an emailing list of all the youth enrolled in their system.
Message Summary
The Somaliland Policy and Reconstruction Institute (SOPRI) is an independent professional organization founded in Los Angeles, California in 1992 by a group of concerned Somali-Americans and Somalilanders who were deeply committed to help Somaliland. We will sponsor this Somaliland Youth Development Association