A sneak-peak into what goes in a B Plan
Contents
DEVELOPING A CONCEPT FOR THE RETAIL VENTURE.............................................................................3 THE “QUICK SCREEN” ..........................................................................................................................4 PREPARING A BUSINESS PLAN .............................................................................................................5 Environmental Analysis ...................................................................................................................6 Industry Size and Trends .................................................................................................................6 Target Customers ...........................................................................................................................8 Competitors ...................................................................................................................................8 Retail Concept..................................................................................................................................10 THE IMPLEMENTATION PLAN ............................................................................................................11 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Merchandise offered .............................................................................................................11 Customer services offered......................................................................................................11 Facilities................................................................................................................................11 Location................................................................................................................................11