This research focuses on the representation of women in media which mainly includes television and film, entertainment and fiction based media. This research shows how women are being portrayed positively as well as negatively in media. There is no doubt that the roles available to women have changed considerably over the past few decades and that the images and plot lines for women now, were impossible to imagine that they would be accepted 30 years from now.
While the representation of women have changed to a large extent and has become much ‘better’ now, in several ways than before, women are still treated with discrimination in terms of inequality, unequal pay, unequal treatment and unequal value in real life on a daily basis.
This research has been categorized into several mediums as to how women are portrayed in media. The way women are routinely portrayed in mass media have come into focus by several feminist media scholars over the past 3 decades. Gaye Tuchman, Arlene Kaplan Daniels and James Benet’s articles in Hearth and Homes was among the earliest to problematize women’s media representations.
Literature Review
Tuchman et al. focused mainly on the women and media problems in North America, its themes were by no means geographically unique. Like Tuchman Et Al’s work, UNESCO-funded found that advertising, television, films, news and other genres in western nations as well as Africa, Asia and Latin America disproportionately emphasized on women’s traditional domestic roles or treated them as sex objects.
Source : http://books.google.ae/books?id=vWk1pR-BirAC&pg=PA17&lpg=PA17&dq=portrayal+of+women+in+media+tuchman+et+al+and+unesco&source=bl&ots=QerkQxTua1&sig=PGWsuXSrteN-9bpoCqbdu1Ay840&hl=en&sa=X&ei=tAekUu-eF4Go0AWvgoGIDw&redir_esc=y#v=onepage&q=portrayal%20of%20women%20in%20media%20tuchman%20et%20al%20and%20unesco&f=false
Content analysis and experimental studies often indicate strong, usually