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Hp Marketing Strategies

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Hp Marketing Strategies
HP Slogan:
“Everybody On” — the new HP slogan. “Seamless, secure, context-aware experiences for a connected world.” "What you care about, we care about"

Segment Home (19)
HP ENVY 4-1000 Notebook PC series
HP ENVY Ultrabook 4-1000
HP Spectre XT Ultrabook 13-2000 Ad: http://www.youtube.com/watch?v=C50hcfYCo58&feature=related
HP ENVY 6-1000 Notebook PC series
HP Pavilion dv4-5100 Entertainment Notebook PC series
HP ENVY Sleekbook 4-1000
HP ENVY 15-3200 Notebook PC series
HP Pavilion g6-2100 Notebook PC series
HP 1000-1100 Notebook PC series
HP Pavilion m6-1000 Entertainment Notebook PC series
HP Pavilion dm1-4200 Entertainment Notebook PC series
HP 2000-2100 Notebook PC series
HP Pavilion g4-2000 Notebook PC series
HP Mini 110-4100 PC series
HP Mini 210-4000 PC series
HP Pavilion g6-1300 Notebook PC series
HP Pavilion g6-2000 Notebook PC series
HP Pavilion dv4-5000 Entertainment Notebook PC series
HP Pavilion dv6-7000 Entertainment Notebook PC series

Segment Business (8)

HP EliteBook 8770w Mobile Workstation
HP EliteBook 8760w Mobile Workstation
HP EliteBook 8460w Mobile Workstation
HP EliteBook 8570w Mobile Workstation
HP EliteBook 8470w Mobile Workstation
HP ProBook 4430s Notebook PC
HP ProBook 4530s Notebook PC
HP EliteBook 8560w Mobile Workstation

HP ENVY (7) Elite class
The HP ENVY series is a line of high performance laptops manufactured and sold by Hewlett-Packard, which was launched on October 15, 2009 as two models, the Envy 13 and the Envy 15. Since then, Hewlett-Packard has expanded the series with the addition of the Envy 14 and Envy 17 models.
These models replaced the Voodoo Envy when HP and VoodooPC merged. Envy 14 Spectre
HP has launched the Envy 14 Spectre in India, giving it a maximum retail price of Rs. 99,999. The ultrabook will be on shelves in April.
HP first unveiled the Envy 14 Spectre, its first ultrabook, back at CES 2012, and recently brought its
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