Hr Om11 Ch07

Process Strategy

7

PowerPoint presentation to accompany
Heizer and Render
Operations Management, Eleventh Edition
Principles of Operations Management, Ninth Edition
PowerPoint slides by Jeff Heyl
© 2014
© 2014
Pearson
Pearson
Education,
Education,
Inc.Inc.

7-1

Outline
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Global Company Profile:
Harley-Davidson

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Four Process Strategies
Selection of Equipment
Process Analysis and Design
Special Consideration for Service
Process Design

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© 2014 Pearson Education, Inc.

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Outline - Continued
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Production Technology
Technology in Services
Process Redesign

© 2014 Pearson Education, Inc.

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Learning Objectives
When you complete this chapter you should be able to:
1. Describe four process strategies
2. Compute crossover points for different processes 3. Use the tools of process analysis
4. Describe customer interaction in service processes 5. Identify recent advances in production technology © 2014 Pearson Education, Inc.

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Harley-Davidson
Repetitive manufacturing works
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The only major U.S. motorcycle company

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Emphasizes quality and lean manufacturing ►

Materials as Needed system

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Many variations possible

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Tightly scheduled repetitive production line © 2014
© 2014
Pearson
Pearson
Education,
Education,
Inc.Inc.

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Process Flow Diagram
Frame tube bending Frame-building work cells

Frame machining Hot-paint frame painting

THE ASSEMBLY LINE
TESTING
28 tests

Roller testing

© 2014 Pearson Education, Inc.

Incoming parts

Air cleaners

Oil tank work cell

Fluids and mufflers

Shocks and forks

Fuel tank work cell

Handlebars

Wheel work cell

Fender work cell

Engines and transmissions Arrive on a JIT schedule from a
10-station work cell in
Milwaukee

Crating

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Process Strategy
The objective is to create a process to produce products that meets customer requirements within cost and other managerial constraints

© 2014 Pearson Education, Inc.

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Process Strategies
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How to produce a product or provide a
service