Comparison between any two Competitive Companies
Submitted in partial fulfilment of the requirement For the Award Master of Management Studies
Under the Guidance of Prof. Mona Sinha Submitted by:Vailankanni D’souza MMS SEM I Roll no. 12
INTRODUCTION
Why Airtel v/s Vodafone
The dominant players in India are Airtel, Reliance Infocomm, Vodafone, Idea cellular and BSNL/MTNL but Vodafone drew my attention with its marketing strategy and Airtel with its Innovations and product development. To me both are striving hard to sustain the market pressure, playing their cards well & very good competition for each other.
Industry Profile
A midst all the talk of slowdown in the Global world, telecom is one sector that has had a fairly good year in terms of subscriber additions and revenue growth in 2009. However, even as this gives some reason to cheer for the telecom incumbents, there are a few trends in key metrics of the companies that suggest increasing pressure on margins. After the telecommunication policies were revised to allow private operators, companies such as Bharti Telecom, Tata Indicom, Reliance MTNL, Idea, Vodafone and BPL have entered the space as Major Operators in India.
COMPANY PROFILE
Airtel comes from Bharti Airtel Limited, one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. • • The largest wireless service provider in the country, based on the number of customers Offers an integrated suite of telecom solutions to our enterprise customers, in addition to as of September 30, 2009. providing long distance connectivity both nationally and internationally. We also offer DTH and IPTV Services. • The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited.