hr practices of indigo
THE FALL OF KINGFISHER
INTRODUCTION
1. Aviation got its wings with the first flight of Wright Brothers on 17th Dec 1903. Ever since that day we have progressed leaps and bounds in this sector. Today before we get down to the integrities of our topic, let me start from the very beginning of Indian Airline Industry. The credit to get Airline Industry in India was by none other then the great founder of Tata Group Mr. JRD Tata. He founded Tata Airlines, a division of Tata Sons Ltd. as the first airline of India which was later taken over by Government of India. During independence in 1947, there were several airlines which operated in India. In 1953, the government of India decided to “guide the orderly growth and evolution” of the industry. Air India and Indian Airlines were the two subsidiaries which maintained monopoly over Civil Aviation till 1991.
Aviation in India
2. It was only after the 1991 economic reforms that the airline industry was opened for civil players. Government first time allowed Air taxi service and in year 1994, started scheduled air services. Initially the new entrants started with few lease aircraft but they all had different strategies. The strategies followed by various players were different, to name a few Damania positioned itself as a luxury airline, East West airline grew aggressively and expanded its fleet, Jet Airlines established its reputation for punctuality and became preferred airline by the business men. Sahara Airline based at Lucknow offered excellent connectivity and Modiluft exploited its technical tie up with Lufthansa, thus projecting itself as safe and reliable airline. Though due to financial constraints, number of them closed down within first few years only.
3. As the Indian economy started booming with a promising GDP growth, the demand for air travel started catching up in a big way. We had a new Indian middle class which was willing to shell out that extra penny to travel by air both for business
INTRODUCTION
1. Aviation got its wings with the first flight of Wright Brothers on 17th Dec 1903. Ever since that day we have progressed leaps and bounds in this sector. Today before we get down to the integrities of our topic, let me start from the very beginning of Indian Airline Industry. The credit to get Airline Industry in India was by none other then the great founder of Tata Group Mr. JRD Tata. He founded Tata Airlines, a division of Tata Sons Ltd. as the first airline of India which was later taken over by Government of India. During independence in 1947, there were several airlines which operated in India. In 1953, the government of India decided to “guide the orderly growth and evolution” of the industry. Air India and Indian Airlines were the two subsidiaries which maintained monopoly over Civil Aviation till 1991.
Aviation in India
2. It was only after the 1991 economic reforms that the airline industry was opened for civil players. Government first time allowed Air taxi service and in year 1994, started scheduled air services. Initially the new entrants started with few lease aircraft but they all had different strategies. The strategies followed by various players were different, to name a few Damania positioned itself as a luxury airline, East West airline grew aggressively and expanded its fleet, Jet Airlines established its reputation for punctuality and became preferred airline by the business men. Sahara Airline based at Lucknow offered excellent connectivity and Modiluft exploited its technical tie up with Lufthansa, thus projecting itself as safe and reliable airline. Though due to financial constraints, number of them closed down within first few years only.
3. As the Indian economy started booming with a promising GDP growth, the demand for air travel started catching up in a big way. We had a new Indian middle class which was willing to shell out that extra penny to travel by air both for business
Bibliography: 1. http://www.business-standard.com 2. http://business.outlook.com 3. http://wwwguardian.co.uk/world/2012 4. http://www.civilserviceindia.com 5. http://en.wikipedia.org/wiki/kingfisher-airlines